{"title":"30M","description":null,"products":[{"product_id":"piltan-2","title":"Piltan","description":"\u003cp\u003eTwo sound inventors from The Hague, Netherlands. Iranian Rouzbeh Esfand and New Zealander Patrick Stewart are Esfand. File as: organic hybrid of Folk and Techno. A unique blend of traditional Iranian sounds and contemporary electronic music, featuring vocal features by renowned Iranian artists. Ecstatic dance music to get lost in. Esfand is the final month of the Persian calendar, ending with the Nowruz spring festival. Esfand is also a band, founded in 2020, consisting of Rouzbeh Esfand and Patrick Stewart. A duo that fuses traditional Iranian Folk elements with Western beats to create something completely new. Their debut album \"Piltan\" is a flamboyantly danceable statement. No crossover kitsch. Pure instinct music. Esfand is century- and boundary-crossing music. The two learnt musicians met during their studies at the conservatory in The Hague. Pat sold Rouzbeh a book on audio production. They went for a beer – the first steps of a new duo. They went on producing contemporary classical music and created their first songs in collaboration with Iranian artists. Folk meets Techno, millennia-old music meets Western club culture. With Esfand, we prepare to get lost in the moment, surrender to the rhythm, regardless of our background. Letting go, switching off, no control of head and feet. That's what Esfand is about. The lyrics to \"Without Foot Without Head\" read: \"Oh lovely-waisted one, swirl! Dance on!\"\u003c\/p\u003e","brand":"30M","offers":[{"title":"Black LP","offer_id":50445423411531,"sku":"2205271","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":50445422887243,"sku":"2205252","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/test_992e887e_thumbnail_4096.jpg?v=1727038136"},{"product_id":"raaz","title":"Raaz","description":"\u003cp\u003eThe project, a collaborative endeavour by musicians Hooshyar Khayam and Bamdad Afshar, aims to shed light on the few remaining artists and keepers of Iranian folk music tradition by incorporating the ancient Baluchi rhythms from the country's south within a mixed-medium frame of electronics, prepared piano, strings and vocal recordings.\u003c\/p\u003e\u003cp\u003e30M Records is a platform for a new generation of Persian musicians who are connecting provinces and cosmopolitan capitals, Iran and the world outside, tradition and contemporaneity, through their music. The label, created by German music industry veteran and Persia enthusiast, Matthias Koch aims at showcasing emerging Iranian talent to an international audience. \"I believe in exchange and communication as a way to bring people closer together. Clear up misunderstandings, if you want. Music, to my mind, can be one of the most powerful tools in this regard.\" With a focus on musicians who are reviving the country's musical heritage by incorporating centuries old instrumentation and style in modern-day interpretations, production techniques and compositions, 30M Records bridges the gap between traditional and contemporary Iranian music. 30M shines a light on this new and yet overlooked scene of modern Iranian musicians who continue to draw on their past to create avant-garde music. \"I believe that modern Iranian music which slowly starts to embrace the traditional musical heritage of the country, is probably one of the coolest music developments to happen in a while,\" muses Koch.\u003c\/p\u003e","brand":"30M","offers":[{"title":"Black | LP","offer_id":50526752309579,"sku":"1114364","price":37.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/e9540cfb-6842-4e31-9ab2-362bf5ab061f_thumbnail_4096.jpg?v=1728047801"},{"product_id":"temple-of-hope-2","title":"Temple Of Hope","description":"\u003cp\u003eHow can a sense of beauty be found amidst fear and cruelty? How can all the unspeakable be made audible, but also anger, hope, and an unyielding will to live? With his third album Temple Of Hope, Iranian composer Saba Alizadeh has created a moving homage to the people of his homeland. He transforms the events during the \"Woman Life Freedom\" movement, as well as the struggles of the population in previous years, into poignant electro-acoustic music. Intensified by the vocals and lyrics of Andreas Spechtl, Sanam Maroufkhani, and Leila Rahimi. In his compositions, Saba Alizadeh combines the traditional string instrument Kamancheh with strings, modular synthesizers, and a no-input mixer. This results in a tense sound that explores the speechlessness and torn emotions between suffering, rebellion, and hope. Historical radio sequences ground his pieces in the culture and history of the country. The strong alienation and deconstruction of these acoustic elements, in turn, point to the incomprehensible - to existential upheavals and dissolution processes.\u003c\/p\u003e","brand":"30M","offers":[{"title":"Black LP","offer_id":50932241662283,"sku":"2235284","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/test_bd92dff0_thumbnail_4096.jpg?v=1733337673"}],"url":"https:\/\/shop.roughtrade.com\/collections\/30m.oembed","provider":"Rough Trade","version":"1.0","type":"link"}