{"title":"A-trak","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAlain Macklovitch, known by his stage name \u003cem\u003eA-Trak\u003c\/em\u003e, is a Jewish Canadian DJ, turntablist, record producer, and record label executive. He is the owner and President of the record label Fool's Gold which was founded in 2007 and has been instrumental in developing the careers of artists such as Kid Cudi, Danny Brown, and Flosstradamus.\u003c\/p\u003e\n\n\u003cp\u003eIn 1997 at just fifteen years old, A-Trak made history by becoming the youngest ever winner of the DMC World DJ Championship. With a career spanning over two decades, he has earned recognition as one of the 50 Most Important People in EDM according to Rolling Stone. Additionally, A-Trak forms one half of the Grammy-nominated DJ duo \u003cem\u003eDuck Sauce\u003c\/em\u003e alongside Armand Van Helden.\u003c\/p\u003e\n\n\u003cp\u003eWith his diverse musical talents and innovative approach to production, A-Trak continues to captivate audiences worldwide. His unique style sets him apart from other artists in the industry. Fans can expect an exhilarating experience when they listen to tracks from similar artists like Duck Sauce, Robosonic, Riva Starr, Ferreck Dawn, Dombresky, Lee Foss, J. Worra and more.\u003c\/p\u003e","products":[{"product_id":"10-seconds-vol-1","title":"10 Seconds Vol. 1","description":"\u003cp\u003eBack with another batch of SP1200 gritty tracks! Trizzy’s been getting busy on the ol’ drum machine, serving you the rawest of the raw cut-ups. 4 chunky 12-bit numbers, no frills, just that raw house groove. Keep an eye out for the rest of the 10 Seconds series! At the height of the Covid-19 lockdown, A-Trak had a musical epiphany. Stuck at home experimenting, he remembered he had a broken E-Mu SP1200 in storage that he’d been meaning to fix for over 10 years. The mythical drum machine with a gritty 12-bit sound was the weapon of choice for so many of the producers who shaped A-Trak’s ear: from Pete Rock to Madlib, from DJ Muggs to Kenny Dope, from Todd Terry to Alan Braxe and DJ Falcon. After a chance repair job, Trizzy taught himself how to use the rare SP, chopped up everything in sight and quickly churned out the rawest house beats he’s ever made. The result is a two-part EP of uptempo head-nodders, stripped down and named after the notoriously short sample time of his new toy. Best served dirty and loud, and releasing on A-Trak's birthday.\u003c\/p\u003e","brand":"Fool's Gold","offers":[{"title":"Red 10\"","offer_id":50477577142603,"sku":"2009525","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/10_Seconds_Vol._1_-_EP_57c6daa9_thumbnail_4096.jpg?v=1727474608"},{"product_id":"10-seconds-vol-2","title":"10 Seconds Vol. 2","description":"\u003cp\u003eBack with another batch of SP1200 gritty tracks! Trizzy’s been getting busy on the ol’ drum machine, serving you the rawest of the raw cut-ups. 4 chunky 12-bit numbers, no frills, just that raw house groove. Keep an eye out for the rest of the 10 Seconds series! At the height of the Covid-19 lockdown, A-Trak had a musical epiphany. Stuck at home experimenting, he remembered he had a broken E-Mu SP1200 in storage that he’d been meaning to fix for over 10 years. The mythical drum machine with a gritty 12-bit sound was the weapon of choice for so many of the producers who shaped A-Trak’s ear: from Pete Rock to Madlib, from DJ Muggs to Kenny Dope, from Todd Terry to Alan Braxe and DJ Falcon. After a chance repair job, Trizzy taught himself how to use the rare SP, chopped up everything in sight and quickly churned out the rawest house beats he’s ever made. The result is a two-part EP of uptempo head-nodders, stripped down and named after the notoriously short sample time of his new toy. Best served dirty and loud, and releasing on A-Trak's birthday.\u003c\/p\u003e","brand":"Fool's Gold","offers":[{"title":"10\"","offer_id":50477579239755,"sku":"2009526","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/10_Seconds_Vol._2_-_EP_2af28824_thumbnail_4096.jpg?v=1727474659"},{"product_id":"we-all-fall-down-1","title":"We All Fall Down","description":"\u003cp\u003eThe new single from A-Trak, featuring Jamie Lidell is 'We All Fall Down' - a pumping soul and house iunspired pop nugget. In his very own flip of the track, Lidell abandons the original house-based version by stretching his vocals across a weighty, modern-sounding throwback production that references both Lidell's solo work and that of those who came before him (think Human League meets Jimmy Jam and Terry Lewis).\u003c\/p\u003e","brand":"Fools Gold","offers":[{"title":"7\"","offer_id":50522214072651,"sku":"397146","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/abdc5aad-4602-4cb6-8b4c-50fb70fc9b87_thumbnail_4096.jpg?v=1728000646"},{"product_id":"10-seconds-vol-3-2","title":"10 Seconds Vol. 3","description":"\u003cp\u003eLimited edition collector's item. Only 500 pressed for WW – Limited for UK. Artist is constantly touring –playing both internationally and domestically– across his personal project, A-Trak, as well as Duck Sauce and The Brothers Macklovitch. 2 prior installments of the 10 seconds project with the same iconic red vinyl. A-Trak cooked up another batch of raw SP1200 bangers and this 3rd installment of his 10 Seconds series is extra crunchy. Using the vintage sampler that helped define the sound of Todd Terry, Stardust and Kenny Dope, and working within the confines of its extremely short sample time, Trizzy went to work and concocted some gold. Whether it’s the insanely funky bassline of Like I Said, the hardgroove chugging of JustCantLive or the surprising techno bump of Jyeah, this EP is full of weapons. It’s obvious that A-Trak had a smirk on his face when he was cutting up those kicks and hats.\u003c\/p\u003e","brand":"Fool's Gold","offers":[{"title":"Red 10\"","offer_id":50927592276299,"sku":"2227987","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/a4050282370_10_917dec74_thumbnail_4096.jpg?v=1733296722"},{"product_id":"u-wasnt-there","title":"U Wasnt There","description":"\u003cp\u003e\u003ci\u003eU Wasn’t There\u003c\/i\u003e the long-fabled collaborative project between superstar DJ \/ producer \/ Fool’s Gold founder A-Trak and New York trendsetter \/ lyricist \/ cultural icon Cam’ron—drops via Empire. Arriving nearly a decade after the elite duo dropped their first singles “\u003ci\u003eHumphrey”\u003c\/i\u003e and “\u003ci\u003eDipshits\u003c\/i\u003e”, the album features masterful production by A-Trak, Just Blaze, DJ Khalil, !llmind, Thelonious Martin and more, as well as uniquely introspective verses from one of the most elusive rappers in hip-hop. \u003ci\u003eU Wasn’t There\u003c\/i\u003e recalls 2000’s-era Dipset sounds and sets the stage for Killa Cam to deliver his hard-hitting, sharply-penned wordplay exemplified on standout \"\u003ci\u003eWhat You Do\u003c\/i\u003e\" featuring Damon Dash. “\u003ci\u003eAll I Really Wanted\u003c\/i\u003e” - a soulful Harlem anthem in which Cam effortlessly recounts his teenage years as a basketball player, growing up with fallen heroes Big L and Bloodshed, and hustling his way to legendary status.\u003c\/p\u003e","brand":"Empire","offers":[{"title":"Black LP","offer_id":50940168667467,"sku":"2025126","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/ERE887_3f7ba648_thumbnail_4096.jpg?v=1733468643"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/collections\/test_9c62a419_thumbnail_4096_60d867fb-fbed-48ca-9f5a-8a33f38bca1c.jpg?v=1727474587","url":"https:\/\/shop.roughtrade.com\/collections\/a-trak.oembed","provider":"Rough Trade","version":"1.0","type":"link"}