{"title":"Emicida","description":null,"products":[{"product_id":"amarelo","title":"AmarElo","description":"\u003cp\u003eWith its title inspired by a Paulo Leminski poem, AmarElo is Emicida’s most ambitous project to date. In today’s polarised world and as one of Brazil’s most successful rappers whose very stage name is a combination of the words for ‘MC’ and ‘killer’, Emicida has chosen to focus on a positive message of Love, in all its forms, as our common bond.\u003c\/p\u003e\u003cp\u003eBorn 1985 in a poor area of Sao Paulo, multi-award winning Emicida a.k.a Leandro Roque de Oliveira, along with his brother Evandro Fi , now own and run their own recording and production company, Laboratorio Fantasma. AmarElo includes contributions from a wide range of Brazilian musicians, not least Dona Onete and Zeca Pagodinho, and more contemporary artists such as Drik Barbosa and Pabllo Vittar. International contributors include the Tokyo Ska Paradise Orchestra and the Afro-French Cuban sisters, Ibeyi.\u003c\/p\u003e","brand":"Sterns","offers":[{"title":"Black | LP | x2","offer_id":50426475708747,"sku":"1087726","price":32.99,"currency_code":"GBP","in_stock":false},{"title":"CD","offer_id":50426475970891,"sku":"1087725","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/552eebb2-9092-43fa-aada-8a14cd6a964d_thumbnail_4096.jpg?v=1726810805"},{"product_id":"eminencia-parda-amarelo","title":"Eminencia Parda \/ Amarelo","description":"\u003cp\u003e“One of the most respected MCs in Brazil and regarded as one of the biggest revelations of underground hip hop in his country.”\u003c\/p\u003e\u003cp\u003e“Eminência Parda” is Portuguese for the French phrase “éminence grise” and in interviews Emicida has asked “Where does the real power come from? Who has reduced us to believe that power and people like us are contradictory?”. The essential narrative of “Eminência Parda” reflects what Emicida has lived and conquered in the last 10 years and the song’s video opens with scenes of a black Brazilian family driving to a restaurant to celebrate the daughter’s university graduaion. As they enter the establishment, the voice you hear is Dona Onete’s, a grand old lady of North Brazil, with words taken from a traditional song that featured on the classic samba album ‘O Canto Dos Escravos’\u003c\/p\u003e\u003cp\u003e(Song Of The Slaves) by Clementina de Jesus: “Little kid, little kid, ask where he’s going”.\u003c\/p\u003e\u003cp\u003eAs the song unfolds to its trap music beats and to the evident distaste, fantasies and fears of other diners, Emicida and the young rappers Jé San ago from Brazil and Papillon from Portugal, explore their themes. The songs exits as it entered, and while the video ends violently, Emicida’s ultimate message is positive: “We are bigger than the nightmares that have been imposed on us. We have overcome them before and we will overcome them now”.\u003c\/p\u003e","brand":"Sterns","offers":[{"title":"Black | 7\"","offer_id":50868180386123,"sku":"1075129","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/2649f767-2ab4-4854-9746-a6e586243895_thumbnail_4096.jpg?v=1732125146"}],"url":"https:\/\/shop.roughtrade.com\/collections\/emicida.oembed","provider":"Rough Trade","version":"1.0","type":"link"}