{"title":"Environ","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnviron was born in the spring of 1995 in the college town of Oberlin, Ohio. The label's founder, Morgan Geist, produced the Detroit-inspired \"Premise EP,\" which featured crisp beats, emotive chords, and acid basslines. The debut release sold out quickly and showcased Environ's unique sound. In 1996, Geist released his own \"REMnants EP,\" further solidifying the label's efforts to create music that appealed to both the mind and body. Environ faced challenges when their collaborative project \"Titonton \u0026amp; Morgan EP\" received mixed reviews and had poor presales. Despite setbacks, Environ continued to release innovative music throughout the late 90s.\u003c\/p\u003e\n\n\u003cp\u003eIn 1998, Environ struck a deal with Ideal UK and released four EPs that year. These included disco-techno hybrid tracks by Nebula Jersey as well as an experimental house EP called \"What Is Today's R\u0026amp;B?\" produced by Morgan Geist. Additionally, Environ signed NYC disco producer Daniel Wang for his eccentric and vibrant EP titled \"The Mechanical Birds.\" This marked a shift for the label as it was their first solo release by an artist other than their founder.\u003c\/p\u003e\n\n\u003cp\u003eIn 1999, inspired by Daniel Wang's success and dissatisfied with their P\u0026amp;D arrangement, Environ brought their operations back to the United States. They launched Metro Area - a collaboration between Morgan Geist and Dar\u003c\/p\u003e","products":[{"product_id":"metro-area","title":"Metro Area","description":"\u003cp\u003eEnviron is proud to present the Metro Area 15th Anniversary Edition, Metro Area's eponymous debut album, meticulously remastered using the original source tapes and generously spread across three slabs of vinyl. Released in 2002 it was named the second best album of the decade by Resident Advisor and Fact magazine rated it as the nineteenth best album of the decade. The 12-track triple LP combines all the songs from both the original US and licensed European releases, and features new commemorative artwork unique to this edition. In the late nineties, the budding producers Morgan Geist and Darshan Jesrani bonded over their shared love of slower tempos and '70s and '80s NYC club culture. Obsessed with record digging and the sounds they heard on late-night \"club classics\" radio shows—and turned off by current releases they saw as artlessly \"updating\" sublime disco by sampling, filtering and subjugating them with huge kick drums —the duo set out to discover how their favorite old 12\" records were made. They naturally gravitated towards extended dubs of songs—full of strange mistakes and echoing backing tracks—instead of the better-known vocal versions. Lacking the big budgets and gear that made so many of their favourite classic records come together, they were forced to take a guerrilla approach. They reprogrammed their techno-oriented arsenal of secondhand synths and samplers, using novel digital recording technology to capture live instrumentation and prioritizing mood over hooks, and the resulting music was just wrong enough to sound unlike anything else being released at the time. After just four underground 12\" releases, the duo—now well-known as Metro Area—released their first and only album, Metro Area, in the fall of 2002. Fifteen years later, it's time to celebrate the culmination of their shared history and inspiration once again. \u003c\/p\u003e","brand":"Environ","offers":[{"title":"LP | x3","offer_id":50463727944011,"sku":"1018719","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/fce23cba-7498-41c9-ac6e-50f7f85c756f_thumbnail_4096.jpg?v=1727265991"},{"product_id":"premise-ep-bu","title":"Premise EP","description":"\u003cp\u003eIn 1994, with only a single 12\" in his discography, Morgan Geist decided to start his own record label. His debut on Dan CurZn's Metamorphic label was inspired by the sounds of Detroit techno and Chicago house. But Geist was equally fascinated by UK imports from labels like Warp, B12, and ART. He sought to combine these inspiraZons on the first release of his new label, Environ. Featuring a remix from The ConnecZon Machine, whose unique \"Biwlower\" was released the year before on Carl Craig's Planet E, \"Premise EP\" (1995) was recorded in Ohio and mastered in Detroit by the legendary Ron Murphy. The release also marked the end of four years of Geist living the midwest and his return to the metro area of New York City, a dramaZc shis that would soon be reflected in Environ's sound.\u003c\/p\u003e","brand":"Environ","offers":[{"title":"12\" - Black","offer_id":51424897204555,"sku":"R0130-7536","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/ENV001R.jpg?v=1741692503"},{"product_id":"quadrilocular-ep-lh","title":"Quadrilocular EP","description":"\u003cp\u003eA melodic \"Midwest techno\" classic, Geist composed, recorded and mixed the project on a minimal, tape-based setup in his college dorm room in Ohio. Nonetheless, the sophisticated programming and meticulous mixing techniques that would characterize his later discography were already evident.\u003c\/p\u003e","brand":"Environ","offers":[{"title":"12\" - Black","offer_id":53327329526091,"sku":"R5166-1017","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/ENVMET150.jpg?v=1757155725"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/collections\/test_f6cb484b_thumbnail_4096_f51047d5-eadb-45d5-9a56-39d5e516a571.jpg?v=1727265963","url":"https:\/\/shop.roughtrade.com\/collections\/environ.oembed","provider":"Rough Trade","version":"1.0","type":"link"}