{"title":"Eric B and Rakim","description":null,"products":[{"product_id":"reaction-figures-paid-in-full-2-pack","title":"ReAction Figures Paid In Full 2-Pack","description":"\u003cp\u003eEvery generation has its ground-breaking innovators, and Eric B. \u0026amp; Rakim blew the lid off of the perceived limitations of Hip-Hop as a genre and art form. T\u003c\/p\u003e\u003cp\u003ehis articulated 3.75” scale ReAction Figure 2-pack of Eric B. \u0026amp; Rakim features designs inspired by the cover art from their debut studio album \u003ci\u003ePaid in Full\u003c\/i\u003e and comes with gold chains, microphone, vinyl record, and cash money accessories.\u003c\/p\u003e\u003cp\u003e Eric B. \u0026amp; Rakim are considered to be one of the greatest Hip-Hop duos of all-time and their ReAction Figure 2-pack will be a similarly legendary addition to your collection!\u003c\/p\u003e","brand":"Super 7","offers":[{"title":"Action Figure","offer_id":50385270735179,"sku":"2026454","price":37.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/erib1_6675c923_thumbnail_4096.png?v=1726310429"},{"product_id":"paid-in-full-1","title":"Paid In Full","description":"One of the most important and seminal works of hip hop ever! 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It helps if you’ve got \u003cstrong\u003eRakim\u003c\/strong\u003e’s voice, of course.\u003c\/p\u003e\n\n\u003cp\u003eWhen he and \u003cstrong\u003eEric B\u003c\/strong\u003e went into Power Play Studios in New York in 1987 to record \"\u003cem\u003eI Ain’t No Joke\u003c\/em\u003e,\" their next move was highly anticipated due to the critical success of the duo’s first record, \"\u003cem\u003eEric B. Is President\u003c\/em\u003e.\" Rakim was already seen as a masterful MC with a distinctive slow, baritone flow and seamless access to a rich vein of words not often heard in hip-hop.\u003c\/p\u003e\n\n\u003cp\u003ePeople’s first exposure to this track was on the landmark \"\u003cem\u003ePaid in Full\u003c\/em\u003e\" album, and it was clear this had the potential to jump off as a single. The repetitive, simply scratched sample of \"Pass the Peas\" by the JB’s was an infectious ear worm that needed a truly strong MC to stand up to it. He did more than that – here Rakim spun timeless lyrics and lines that would go on to be sampled and referred to dozens of times down through hip-hop history. He took one of rap’s great instrumentals and wrestled it to the floor.\u003c\/p\u003e\n\n\u003cp\u003eOf course, you can’t have \u003cstrong\u003eEric B\u003c\/strong\u003e and \u003cstrong\u003eRakim\u003c\/strong\u003e without \u003cstrong\u003eEric B\u003c\/strong\u003e. The DJ gets his time to shine on the flip, and while he isn’t a man renowned for his dexterity and turntablist skills, the track still knocks. Maybe it’s because \u003cstrong\u003eEric B\u003c\/strong\u003e has already realized what many would come to work out later: If you haven’t got \u003cstrong\u003eRakim\u003c\/strong\u003e on your record, at least scratch his vocals. 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Following the same formula as their debut, this features Eric B's innovative, minimalist production style and Rakim's blisteringly brilliant braggadocio. The golden age of hip-hop certainly has a surplus of fantastic LPs but this one deserves to be right up there near, if not at, the top. \u003c\/p\u003e\u003cp\u003e2LP - Double 180 Gram Vinyl with Download.\u003c\/p\u003e","brand":"UMC","offers":[{"title":"LPx2","offer_id":50469043241291,"sku":"1039915","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"2LP - Purple","offer_id":56424208236875,"sku":"R7956-8844","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/01726e0e-b838-43e7-935c-9e14f1b9f4ed_thumbnail_4096.jpg?v=1727355552"},{"product_id":"i-know-you-got-soul","title":"I Know You Got Soul","description":"\u003cp\u003eWhile it's undeniable that \u003cstrong\u003eEric B\u003c\/strong\u003e and \u003cstrong\u003eRakim\u003c\/strong\u003e crafted and concocted classic after classic back in the Golden Era of the late 80's and early 90's, very few of their records could ever be classified as 'dancefloor fillers'. But that's exactly what \u003cem\u003eI Know You Got Soul\u003c\/em\u003e was.\u003c\/p\u003e\n\n\u003cp\u003eThe duo's third single was released at a time when their debut LP, 1987's \u003cem\u003ePaid in Full\u003c\/em\u003e, was already being hailed as a game changer. \u003cstrong\u003eRakim\u003c\/strong\u003e's smooth but sombre flow had introduced new phrases to the hip-hop lexicon, while the barrage of James Brown samples had declared open season on the Godfather of Soul's back catalogue.\u003c\/p\u003e\n\n\u003cp\u003eThere were already stirrings of a backlash from the more frequently sampled artists at the time this came out, and the fact that it took not just its main hook but also its title from Bobby Byrd's James Brown-produced 1971 single was almost like rubbing salt in the wound. The hip-hop fans and the dancefloor didn't care – this played all summer long in 1987, elevating the group to a Soul Train performance.\u003c\/p\u003e\n\n\u003cp\u003eOnly months after this dropped, the UK collective M|A|R|R|S turned \u003cstrong\u003eRakim\u003c\/strong\u003e's \"\u003cem\u003ePump up the volume\u003c\/em\u003e\" line into the basis of their own hit. Pop will eat itself. 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This 1992 album finds the duo picking up from where they left off of 1990's \u003ci\u003eLet the Rhythm Hit 'Em\u003c\/i\u003e. \u003ci\u003eWhat's on Your Mind\u003c\/i\u003e has Rakim with intents to woo under a bubbling track. 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