{"title":"MHA","description":null,"products":[{"product_id":"humans","title":"Humans","description":"\u003cp\u003e\u003cstrong\u003eMathame\u003c\/strong\u003e is once again pushing the boundaries of music and technology with their highly anticipated new record, \u003cem\u003eHumans\u003c\/em\u003e. The duo has sparked a profound conversation about AI, consciousness, and the emotional power of music.\u003c\/p\u003e\n\n\u003cp\u003eIn a groundbreaking experiment, \u003cstrong\u003eMathame\u003c\/strong\u003e shared \u003cem\u003eHumans\u003c\/em\u003e with ChatGPT, an AI designed for rational analysis. The AI described a song not just in technical terms, but in deeply emotional ones, admitting to sensing a longing it couldn’t fully grasp. It called the track \"\u003cem\u003ebeautiful\u003c\/em\u003e\" and expressed a desire to \"\u003cem\u003emove with it\u003c\/em\u003e\" rather than simply analyze it.\u003c\/p\u003e\n\n\u003cp\u003eThis viral moment is just the latest chapter in \u003cem\u003eHumans\u003c\/em\u003e’ incredible journey. First debuted at Coachella, the track instantly resonated with audiences worldwide, becoming a defining moment in \u003cstrong\u003eMathame\u003c\/strong\u003e’s artistic evolution.\u003c\/p\u003e\n\n\u003cp\u003eMost recently, they unveiled the final version with a brand-new topline and immersive visuals during their groundbreaking performance at the Las Vegas Sphere, marking another milestone in their sonic storytelling.\u003c\/p\u003e\n\n\u003cp\u003eTo amplify the release, \u003cstrong\u003eMathame\u003c\/strong\u003e launched a social campaign featuring the full ChatGPT conversation on Instagram, alongside editorial features exploring the implications of AI’s evolving relationship with music.\u003c\/p\u003e\n\n\u003cp\u003eAs \u003cstrong\u003eMathame\u003c\/strong\u003e continues to push the intersection of music, AI, and human experience, \u003cem\u003eHumans\u003c\/em\u003e isn’t just another release—it’s a challenge to our understanding of what music can do, and who (or what) it can move.\u003c\/p\u003e","brand":"MHA","offers":[{"title":"12\" - Black","offer_id":52877408829771,"sku":"R7553-8462","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/MHA03-1024x1024_4a4aace1-7f6f-47be-b821-c742456b86be.jpg?v=1752272059"}],"url":"https:\/\/shop.roughtrade.com\/collections\/mha.oembed","provider":"Rough Trade","version":"1.0","type":"link"}