{"title":"Sigrid","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSigrid Solbakk Raabe, better known as Sigrid, is a singer and songwriter from Norway. With her powerful vocals and catchy pop melodies, Sigrid has captivated audiences worldwide. Her unique sound combines elements of electronic music with heartfelt lyrics, creating an emotional and uplifting listening experience. Since bursting onto the scene in 2017 with her breakout hit \"Don't Kill My Vibe,\" Sigrid has continued to impress both critics and fans alike. With multiple awards under her belt, including the BBC Sound of 2018 and the Norwegian Grammy for Best Newcomer, Sigrid is undoubtedly one of today's most exciting musical talents.\u003c\/p\u003e","products":[{"product_id":"the-hype","title":"The Hype","description":"\u003cp\u003eNew four track EP. Earlier this year, award winning critically acclaimed global pop star Sigrid found herself getting back to basics, writing new songs in studios from London to Oslo. A period of experimentation musically, the 26-year-old took back the reins of the writing process, writing lyrics and melodies that felt connected to her roots as one of the biggest breakthrough Scandinavian pop stars of her generation. Reflecting on the past six years of being thrust into superstardom, Sigrid introduced us to her defiant pop with feminist anthem Don’t Kill My Vibe in 2017, which led to winning the prestigious BBC Sound of 2018 - the first Norwegian artist to do so - and today Sigrid reveals brand new single \u003ci\u003e“The Hype”. \u003c\/i\u003e “The Hype” is an expansive pop anthem that shows us everything we have come to love about the pop sensation, with gritty lyricism and melodies that don’t have an endpoint and keep rising. Asking the question: \u003ci\u003edid I live up to the hype? \u003c\/i\u003eSigrid finds a universal feeling encapsulating revelations on career and relationship successes. This quick-witted power anthem is both tongue-in-cheek and blunt, a full circle moment from \u003ci\u003eDon’t Kill My Vibe\u003c\/i\u003e, which was the beginning of Sigrid's \u003ci\u003eHype. \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eCo-producing “The Hype” with longtime collaborator Askjell, who co-wrote one of Sigird’s biggest ballads Dynamite and Nick Hahn, this is the first release Sigrid has a producer credit on, knuckling down in the studio earlier this year. Not overthinking the process and driving a dance-like-no-one’s-watching beat, “The Hype” is part of a highly anticipated upcoming project for Sigrid, the first new music since \u003ci\u003eHow To Let Go’s\u003c\/i\u003e Acoustic special edition last year\u003c\/p\u003e","brand":"Island","offers":[{"title":"10\"","offer_id":50394991624523,"sku":"2118385","price":22.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":50394991165771,"sku":"2118384","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/The_Hype_-_EP_9c883afc_thumbnail_4096.jpg?v=1726452644"},{"product_id":"sucker-punch-1","title":"Sucker Punch","description":"\u003cp\u003eSigrid releases her highly anticipated debut album\u003ci\u003e Sucker Punch \u003c\/i\u003eon Island Records. The Norwegian pop star’s experience over the last year has been the backdrop for her debut record. From writing at the piano of the stunning Ocean Sound Recordings in her hometown of Alesund, to winning the BBC Sound of 2018, Sigrid’s epic songs are tales of the unexpected; fearless musical collages and shout-outs to human resilience. Sigrid’s defiant pop was catapulted into the public consciousness last year with the zeitgeist defining \u003ci\u003eDon’t Kill My Vibe\u003c\/i\u003e; the certified-Gold \u003ci\u003eStrangers\u003c\/i\u003e, A-List record \u003ci\u003eHigh Five\u003c\/i\u003e, critically lauded \u003ci\u003eRAW EP \u003c\/i\u003eand new single \u003ci\u003eSucker Punch\u003c\/i\u003e. The 22-year-old Norwegian sensation continues her ascent with non-conformist and progressive attitudes to the femininity in the pop landscape with \u003ci\u003eSucker Punch\u003c\/i\u003e.\u003c\/p\u003e","brand":"Island","offers":[{"title":"CD","offer_id":50417268654411,"sku":"1053877","price":7.99,"currency_code":"GBP","in_stock":false},{"title":"Black LP","offer_id":53412261364043,"sku":"R4839-1444","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/2d6cb4eb-dd71-43b1-a33f-8a8289e03e77_thumbnail_4096.jpg?v=1726724260"},{"product_id":"how-to-let-go","title":"How To Let Go","description":"\u003cp\u003eCast your minds back to January 2020... Feels weird right? Like a daydream of a life before the so-called new normal hit. For 24-year-old Sigrid it meant being in LA working on the embryonic songs that would make up the hugely-anticipated follow-up to 2019's \u003ci\u003eSucker Punch\u003c\/i\u003e, a firecracker of a debut that built on her BBC Sound of 2018 win and the top 10 success of the pulsating festival anthem \u003ci\u003eStrangers\u003c\/i\u003e. After returning to Norway, and then back to LA for more experiments in pop alchemy in March 2020, the pandemic hit and suddenly America was a day away from closing its borders. \u003c\/p\u003e\u003cp\u003eSigrid escaped back to Norway with the genesis of one very special song under her belt, the disco-ball-shaped\u003ci\u003e Mirror\u003c\/i\u003e, her glorious, stadium-sized comeback single. “It's definitely inspired by disco but also I grew up with bands like Muse and that really hard bass reminds me of them,”\u003c\/p\u003e\u003cp\u003eA sense of taking control permeates much of Sigrid's second album \u003ci\u003eHow To Let Go\u003c\/i\u003e. It's a record that deals with both the end of relationships and the start of new ones. So the galloping, future live favourite \u003ci\u003eBurning Bridges\u003c\/i\u003e confronts an ex with candour: “tried to wave a white flag but you set it on fire”, she sings at one point, that delicious rasp ever prominent. “It's definitely open for interpretation in terms of what kind of break-up I'm talking about, but it's inspired by one of the toughest things I've been through,” \u003c\/p\u003e","brand":"Island","offers":[{"title":"Blue | LP | x2","offer_id":50426308428107,"sku":"1170856","price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Purple | LP","offer_id":50426309574987,"sku":"1148337","price":21.99,"currency_code":"GBP","in_stock":false},{"title":"Black | LP","offer_id":50426309083467,"sku":"1148336","price":27.99,"currency_code":"GBP","in_stock":false},{"title":"CD | x2","offer_id":50426308165963,"sku":"1170855","price":17.99,"currency_code":"GBP","in_stock":false},{"title":"CD","offer_id":50426308854091,"sku":"1148335","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/c0213483-fb4f-4aa9-ac51-3f6f11fec8b6_thumbnail_4096.jpg?v=1726807049"},{"product_id":"theres-always-more-that-i-could-say","title":"There's Always More That I Could Say","description":"\u003cp class=\"p1\"\u003eNorwegian pop powerhouse Sigrid returns with \u003cem\u003eThere\u003cspan class=\"s1\"\u003e’\u003c\/span\u003es Always More That I Could Say\u003c\/em\u003e, an \u003cspan class=\"s1\"\u003e“\u003c\/span\u003eaccidental breakup album\u003cspan class=\"s1\"\u003e” \u003c\/span\u003ethat moves from dizzy infatuation to heartbreak and reflection with joy, honesty, and her signature soaring vocals and sky-high choruses. Written and co-produced with a renewed sense of creative freedom, it\u003cspan class=\"s1\"\u003e’\u003c\/span\u003es her most instinctive and emotionally nuanced record yet. Sigrid knows her voice, her heart, and how to turn life\u003cspan class=\"s1\"\u003e’\u003c\/span\u003es chaos into a pop anthem.\u003c\/p\u003e","brand":"EMI","offers":[{"title":"LP - Transparent Yellow","offer_id":53204705771851,"sku":"R2128-2893","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"LP - Crystal Clear","offer_id":53203842761035,"sku":"R2128-5880","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":53203842793803,"sku":"R2128-1978","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/Unknown_06a1054d-dd7f-4d6b-acaa-79a775a02d27.jpg?v=1755585322"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/collections\/test_1088098c_thumbnail_4096_3c012945-3ed9-4332-99b6-7b557a3a692a.jpg?v=1726452615","url":"https:\/\/shop.roughtrade.com\/collections\/sigrid.oembed","provider":"Rough Trade","version":"1.0","type":"link"}