{"title":"Thee Heart Tones","description":null,"products":[{"product_id":"forever-and-ever","title":"Forever and Ever","description":"\u003cp\u003eProduced by Leon Michels (El Michels Affair) and Tommy Brenneck (Menahan Street Band \/ Charles Bradley). Fresh from highschool to the recording studio - modern day Kid Soul music. Big Crown Records is proud to present \u003ci\u003eForever and Ever\u003c\/i\u003e, the debut album from Thee Heart Tones.\u003c\/p\u003e\u003cp\u003eHailing from Hawthorne, California, Thee Heart Tones are both carrying on a tradition and pushing the boundaries with their music. Lead singer Jazmine Alvarado is just 19 years old and the oldest member of the group, Jorge Rodriguez is 21, but one listen to their record and it becomes blatantly apparent they are a talent well beyond their years.\u003c\/p\u003e\u003cp\u003eThee Heart Tones are Jazmine on vocals, Ricky Cerezo on keys and organ, Jorge on drums, Jeffrey Romero on bass, Peter Chagolla on lead guitar, and Walter Morales on rhythm guitar. As the story goes, “one day I got a DM from Ricky Cerezo asking if I wanted to write a song for his new (then unnamed) band,” Jazmine says. “I knew his drummer and the other boys from middle school, so they were familiar faces. They sent me an mp3 of an instrumental they’d written and told me they wanted lyrics, so I wrote some and sent it to them.” That song ended up being “Don’t Take Me as a Fool,” a downbeat, minor key ballad on which Jazmine's sultry, pitch-perfect vocals soar, and which is now destined for their debut album. Ricky went home to play “Don’t Take Me As a Fool”, recorded as a voice note on his phone, to his dad. “I was hesitant. Dad knew this music better than anyone; he grew up with it. But he grabbed my phone and held it to his ear. His approval meant a lot to me. But he had the same reaction Jorge and I did when we fi­rst heard Jazmine sing. ‘This is going to be a hit,’ he told me. ‘You guys have something really special here’.”\u003c\/p\u003e\u003cp\u003eIt was that same recording that caught the ears of Leon Michels and Danny Akalepse of Big Crown Records, who both heard the potential in the group immediately. After they signed to the label, Leon flew out to Los Angeles to record their debut album with Tommy Brenneck at Tommy’s Diamond West studio. They knocked out 14 songs in ­five days, capturing the charm of teenage soul and mixing it with their seasoned production prowess and the result is a modern classic Soul album.\u003c\/p\u003e\u003cp\u003eAlbum opener and title track “Forever and Ever” is an infectious two-stepper that instantly lifts your mood while heavy duty B side ballads like “Should I Call You Tonight”, “Cry My Tears Away”, and “It’s Time” hold court with the genre’s classics. They pick up the pace and ­fill the dancefloor with “Need Something More” as Jazmine matter of factly sets the record straight on a Northern Soul styled track. They cover the Álvaro Carrillo penned classic “Sabor A Mi” to great effect, doing it justice and putting their version right up there with the best of them. Another standout is their version of The Vanguards classic “Somebody Please” which they change the tone of and take to a different level. The punching drums of “No Longer Mine” juxtapose Jazmine’s honeyed vocals and wind up with the gritty energy of a mid 90s hip hop sample.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eForever and Ever\u003c\/i\u003e is both a testament to their unmistakable musical chemistry and talent. Their intentions as a band are testament to their collective character. Choosing to cover “Sabor A Mi” “allows us to let our audience know we go back to our roots,” Jazmine says. “Growing up in LA, you get influenced by the city, the artwork, the music,” Ricky says. “Dad didn’t own a lowrider car, but other members of our family did. Impalas. El Caminos. We were influenced by the culture, particularly Chicano culture. And oldies and soul music played a big part.” The style. The culture. The nod to the past. “That’s what we’re going for. We want to connect young Chicanos with their heritage. And we want to unite people old and young.”\u003c\/p\u003e","brand":"Big Crown Records","offers":[{"title":"Orange LP","offer_id":50507238506827,"sku":"2201182","price":24.99,"currency_code":"GBP","in_stock":false},{"title":"Black LP","offer_id":50507238408523,"sku":"2201181","price":27.99,"currency_code":"GBP","in_stock":false},{"title":"Tape","offer_id":50507238080843,"sku":"2201180","price":10.99,"currency_code":"GBP","in_stock":false},{"title":"CD","offer_id":50507237884235,"sku":"2201179","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/Thee_Heart_Tones_-_Forever__Ever_LP_ac81e571_thumbnail_4096.jpg?v=1727843689"},{"product_id":"forever-ever-sabor-a-mi","title":"Forever and Ever \/ Sabor A Mi","description":"\u003cp\u003eHailing from Hawthorne, California, Thee Heart Tones are the newest band to join the Big Crown roster. Just out of high school their music has both the innocence and charm of young love and the intensity of young heartbreak. Their forthcoming debut album was recorded at Diamond West Studio in -five days with producers Leon Michels and Tommy Brenneck. This fi-rst set of songs on this unstoppable two-sider give a glimpse of what is to come while their album is getting the -finishing touches. The A side \"Forever and Ever\" is an instant classic that lifts your mood and gets you moving. Lead singer Jazmine Alvarado's unmistakeable and incredible voice dances over the band's backing track while she professes her desire for a sincere and lasting love. The groove will get everyone on the floor swaying and the chorus sticks in your head long after the needle bumps up against the label. The B side is their rendition of the classic \"Sabor A Mi\" which brought the house down live at the LA Big Crown Showcase when they performed it for the -first time. Not an easy tune to take on, Jazmine does it justice and Thee Heart Tones put their version right up there with the best of them.\u003c\/p\u003e","brand":"Big Crown Records","offers":[{"title":"Black 7\"","offer_id":50523883536715,"sku":"2172050","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/Thee_Heart_Tones_-_Forever__Ever_7_db744d22_thumbnail_4096.jpg?v=1728024802"},{"product_id":"no-longer-mine-bw-cry-my-tears-away-2","title":"No Longer Mine b\/w Cry My Tears Away","description":"\u003cp\u003eProduced by El Michels Affair \u0026amp; Tommy Brenneck (Charles Bradley, Menahan Street Band). Taken from forthcoming debut album due out in Summer 2024. Thee Heart Tones treat us to another must have 7\" while the finishing touches are being put on their debut album. A bunch of talented kids from Hawthorne, California that came right out of high school and wound up in the studio with two legendary producers (El Michels Affair \u0026amp; Tommy Brenneck) cutting their first album in 5 days. Here on this 45 are two more of songs drenched in the magic that was captured. Side A \"No Longer Mine\" is gritty and driving mid tempo banger that lead singer Jazmine Alvarado's honeyed voice smooths out. A declaration of young love gone wrong, Jazmine states the facts and lays down the law like a boss with a chorus that will live in your head rent free. Side B \"Cry My Tears Away\" is a heavy duty B Side Ballad that can hold court with the best of them. This is sure to find a place in the hearts of all the slowie enthusiasts and soundtrack many a slow dance, joy ride, and late night.\u003c\/p\u003e","brand":"Big Crown","offers":[{"title":"Black 7\"","offer_id":50532516561227,"sku":"2182366","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/Thee_Heart_Tones_-_No_Longer_Mine_7_9dae803f_thumbnail_4096.jpg?v=1728123389"}],"url":"https:\/\/shop.roughtrade.com\/collections\/thee-heart-tones.oembed","provider":"Rough Trade","version":"1.0","type":"link"}