{"title":"Avatar","description":null,"products":[{"product_id":"dance-devil-dance","title":"Dance Devil Dance","description":"\u003cp\u003eThe heavy metal, dark, madcap visionaries collectively known as Avatar — vocalist\nJohannes Eckerström (vocals), guitarists Jonas Jarlsby and Tim Öhrström, bassist Henrik\nSandelin, and drummer John Alfredsson — have emerged from deep within the Swedish\nforest in which they have been working on their ninth album.\n\u003c\/p\u003e\u003cp\u003e\u003ci\u003eDance Devil Dance\u003c\/i\u003e was recorded in the Swedish wilderness, far away from all the perceived glamour of the big city and modern studios. Jay Ruston (Anthrax, Mr. Bungle, Crobot, Stone Sour, Amon Amarth, Uriah Heep etc.) returned as producer. He first worked with us when he mixed \u003ci\u003eHail the Apocalypse\u003c\/i\u003e, a role he reprised on \u003ci\u003eFeathers and Flesh\u003c\/i\u003e before taking the wheel as producer on Avatar Country and Hunter Gatherer. No extra personnel were wanted nor needed. We stayed together for a month, eating, sleeping and breathing \u003ci\u003eDance Devil Dance\u003c\/i\u003e, just the six of us.\u003c\/p\u003e\u003cp\u003e\"You always hear bands say, 'This is our best album yet.' \u003ci\u003eThs is our best album yet\u003c\/i\u003e. It is Avatar at our most laser focused, at our most razor sharp. There's no BS, no extra fat. Every track is a weapon and has a purpose. It's all in the title, as this album is our angriest, horniest and most spiritual release, all at once. It's a must-hear,\" the band says.\u003c\/p\u003e\u003cp\u003eWith grit and sheer force of will, we made the music the only way metal ever should be done. Modern metal too often becomes homogenized by everyone using the same drum samples and pre-sets for guitars. \u003ci\u003eDance Devil Dance \u003c\/i\u003eis the sound of our bodies in motion, and nothing else. It sounds hard because we play hard. It's loud because we are loud. Every band knows the challenge of capturing the rage of a stage performance on tape. This time we succeeded. This album bleeds black blood, bludgeoned by the road.\u003c\/p\u003e","brand":"Black Waltz AB","offers":[{"title":"CD","offer_id":50397558047051,"sku":"2003461","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"LP","offer_id":50397560045899,"sku":"2003462","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/20000000184520_8cacfc9f_thumbnail_4096.jpg?v=1726490637"},{"product_id":"dont-go-in-the-forest","title":"Don't Go in the Forest","description":"\u003cp\u003eLatest masterpiece from avant metal band Avatar. They hit you over the head with so much frenetic insanity, but all the while keeping it melodic like a great Iron Maiden album.\u003c\/p\u003e\n\u003cp\u003eStrange times call for a strange band. With a life long commitment to the misfit arts, Avatar delves deep into the collective subconscious. They travel beyond the realms of flesh and far past the spiritual barriers broken in past works. No matter how many times they were warned, they keep treading deeper into the woods. There is sense to be made out of the senseless. They lay a soft gaze upon terrifying, almost shapeless inner landscapes, and they have a damn good time doing it. \u003c\/p\u003e\n\u003cp\u003eFormed by John Alfredsson and Jonas Jarlsby as teenagers, soon joined by Johannes Eckerström, Henrik Sandelin and Simon Andersson, Avatar started an evolution that would see a group always looking to connect what you hear with what you see. Once Andersson left and Tim Öhrström joined, they had all the ingredients to a brew so potent it would forge their names into the souls of millions. \u003c\/p\u003e\n\u003cp\u003eMore than a band, Avatar has evolved to concept art. In order to keep going with the same drive as they had on day one, they make sure that what is made must be done. Every single time must matter more than ever before. No matter how far they get, they are sworn to remain underdogs. There is so much to do, to try. So many ways to rediscover the simple yet sublime power hidden inside an electric guitar.\u003c\/p\u003e\n\u003cp\u003eWhile the studio experience is becoming a more and more powerful tool for self expression, it is on the stage where Avatar truly comes alive. Every testimonial makes the same claims in all caps. Avatar is a must see experience. Every album cycle has provided record breaking milestones. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Black Waltz","offers":[{"title":"LP - Fade to Black | Rough Trade Exclusive \/ Signed","offer_id":53254308102475,"sku":"R8074-0626","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"LP - Fade to Black | Rough Trade Exclusive","offer_id":56363367039307,"sku":"R8074-0627","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"LP - Midnight Oil","offer_id":53254308135243,"sku":"R8074-8472","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":53254308168011,"sku":"R8074-5954","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/Avatar_DGITF_Front_cover.jpg?v=1756219226"}],"url":"https:\/\/shop.roughtrade.com\/de\/collections\/avatar.oembed","provider":"Rough Trade","version":"1.0","type":"link"}