{"title":"Believe Recordings","description":null,"products":[{"product_id":"good-intentions","title":"Good Intentions","description":"\u003cp class=\"p1\"\u003eDrawing from an expansive palette of R\u0026amp;B, neo soul, contemporary jazz, and poetic songwriting, British-Nigerian award-winning singer-songwriter and musician Ego Ella May is creating music that resonates deeply across generations and cultures\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHer work is united by her profound reverence for jazz; for Ego, it's the \"root of it all,\" and a fearless commitment to emotional truth. Her genre- defying sound has cemented her as one of the most compelling voices in contemporary music.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGuided by literature, introspection, and candid conversations with her inner circle, Ego crafts writing that turns vulnerability into connection. She draws from artists who lay their truth bare, the likes of Stevie Wonder, Nina Simone and Solange, channelling their honesty and emotional depth into her own sonic world. At the same time, jazz greats Sarah Vaughan and Hendricks and Ross anchor her enduring love for the genre, shaping the foundation on which her sound continues to grow.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEgo's creative lens is equally shaped by the writers she loves: Chimamanda Ngozi Adichie, Patti Smith, Chinua Achebe, Ayobami Adebayo, and Joan Didion, whose storytelling sharpens her sense of narrative and introspective detail. Through Ego's musical and literary influences, she crafts songs that delve into self-reflection, healing, identity, social consciousness, love, and the complexities of modern life. Her voice, soft yet commanding, carries an intimacy that resonates with longtime music lovers and new listeners alike.\u003c\/p\u003e","brand":"Believe Recordings","offers":[{"title":"2LP - Ochre \/ Signed \/ Rough Trade Exclusive","offer_id":56284752380235,"sku":"R5440-5398","price":31.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":56284752413003,"sku":"R5440-5224","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"2LP - Clear","offer_id":56975696429387,"sku":"R5440-6477","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/91eaf79b-eec7-42cf-b39f-d59b8744c9ef_eb792cd3-028c-416d-8e96-6a1b6aa3ffd3.jpg?v=1768208429"},{"product_id":"its-just-my-opinion","title":"it's just my opinion","description":"\u003cp\u003eWith her third record, girli steps fully into her most honest era yet.\u2028\u003c\/p\u003e\n\u003cp\u003eThe album is sharp, cohesive, and rooted in who she's always been. Growing up in North London, she absorbed the chaos and hooks of the indie sleaze scene, and now she channels that restless energy into songs that feel alive, pulsing like a sweaty gig in Camden or Shoreditch. It's classic girli alt-pop - nostalgic, chaotic, and fearless, but sharpened with a bold new edge.\u2028\u2028girli has been teasing the new era since the end of 2025, sharing 'Better Undressed' and the powerful recent single 'Slap on the Wrist'.\u003c\/p\u003e\n\u003cp\u003eKnown for her shimmering, high-concept production and fearless commentary, girli now pivots toward a more grounded, girl-next-door energy, trading gloss for grit, and polish for raw, intimate expression.\u2028\u2028Since emerging with her breakthrough sophomore album, \u003cem\u003eMatriarchy\u003c\/em\u003e, girli has carved a space in the alternative scene for bold, boundary-pushing storytelling. Her ability to merge pop essence with underground energy has earned her a tight-knit and dedicated fanbase.\u2028\u2028\u003c\/p\u003e\n\u003cp\u003eAs an openly LGBTQ+ artist and advocate for social change, girli continues to intertwine her personal journey with broader cultural conversations. Her past work has touched on themes of identity, politics, mental health, and more - and this new chapter builds on that same spirit of activism, but through a softer, more human lens.\u2028\u003c\/p\u003e","brand":"Believe Recordings","offers":[{"title":"LP - Black","offer_id":56568585814347,"sku":"R9495-1265","price":23.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":56568585847115,"sku":"R9495-1599","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"CD - Limited","offer_id":57157251727691,"sku":"R9495-0827","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Tape","offer_id":57157251760459,"sku":"R9495-8080","price":9.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/5052442030683.jpg?v=1771509714"}],"url":"https:\/\/shop.roughtrade.com\/de\/collections\/believe-recordings.oembed","provider":"Rough Trade","version":"1.0","type":"link"}