{"title":"Common Sense","description":null,"products":[{"product_id":"i-used-to-love-her","title":"I Used To Love H.E.R.","description":"\u003cp\u003eThe best twist in music lyric history?\nOn 7\" for the first time ever, one of the most important rap records ever. It's timeless, it's genius, it's just pure beautiful brilliance. It's Common's\nmasterpiece.\n\u003c\/p\u003e\u003cp\u003eOne of the best songs in all hip-hop history, “I Used To Love H.E.R.” was the\nfirst single from Common's eternal 1994 LP, \u003ci\u003eResurrection\u003c\/i\u003e. He personifies hip-\nhop as an ode to the art form he once loved, lamenting how the genre became too commercialised and, due to a mass influx of mainstream rap in the 90s,\nsome of the purity and freshness of the culture was being lost.\n\u003c\/p\u003e\u003cp\u003eCommon uses a first-person romance narrative to detail the history of hip-hop,\nresulting in an extended metaphor that's sophisticated, clever, and delivers a\nmoral message that touched millions of people and still absolutely blows\nminds at the song's conclusion: \"'Cause who we're talkin' about, y'all, is hip-\nhop\"\n\u003c\/p\u003e\u003cp\u003ePerfectly produced by No ID and incorporating a gorgeous, melancholic\nsample of George Benson’s “The Changing World”, the plaintive sonic\nlandscape provided the ideal foundation for Common’s innovative storytelling.\nAlmost 30 years later, “I Used To Love H.E.R.” remains one the most\nsignificant moments in hip-hop: a classic in every sense of the word.\n\u003c\/p\u003e\u003cp\u003eCommon did discuss the true meaning of the track in a 1995 interview on “Yo!\nMTV Raps”, stating: “H.E.R. stands for Hip-Hop in its Essence is Real. And all\nI’m talking about his how I first came into contact with hip-hop music and how\nit evolved into where it is now. And it’s like all these gimmicks going on, all the\nphoniness, ain’t nobody being real with it. Everybody’s stressing that it’s real\nbut ain’t nobody being true to it. I think that came about because — once it\nstarted becoming a business, then people started losing their soul and they\nstarted looking at it, taking it more as a business than an artform.”\n\u003c\/p\u003e\u003cp\u003eOn the flip, we've stayed faithful to the track used for the original 12\" release.\nAnd what a track it is. Destined to be overshadowed by the behemoth on the\nA-Side, the frenetic neck-snapping jazz-rap \"Communism\" has it all - those\nhorns at the start, the lyrical dexterity, the beat. Oh my.\n\u003c\/p\u003e\u003cp\u003eSo, one of the greatest pieces of music ever, in any genre. This is not merely\nmusic. It's high art. Speaking of which, we've recreated the striking original\nartwork from the 12\" and shrunk it down to the 7\" format. It looks and sounds\nstunning. The most important song in rap history, if you really think about it.\nWe all miss her. We all miss hip-hop...\n\u003c\/p\u003e","brand":"Be With Records","offers":[{"title":"Black 7\"","offer_id":51246024196427,"sku":"2025872","price":15.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/BEWITH007SEVEN_c3f9149d_thumbnail_4096.jpg?v=1739230994"}],"url":"https:\/\/shop.roughtrade.com\/de\/collections\/common-sense.oembed","provider":"Rough Trade","version":"1.0","type":"link"}