{"title":"Holly Herndon","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHolly Herndon is an American multi-disciplinary artist currently based in Berlin, Germany. She is known for her innovative and boundary-pushing approach to music and art. Drawing inspiration from a diverse range of genres, including electronic music, experimental pop, and avant-garde composition, *Herndon* creates immersive sonic landscapes that challenge traditional notions of sound.\u003c\/p\u003e\n\n\u003cp\u003eWith her unique blend of ethereal vocals, intricate production techniques, and cutting-edge technology, *Herndon* has established herself as one of the most exciting voices in contemporary music. Her critically acclaimed albums have garnered widespread praise for their thought-provoking themes and fearless exploration of new sonic territories.\u003c\/p\u003e\n\n\u003cp\u003eInfluenced by artists such as Oneohtrix Point Never, Laurel Halo, Aïsha Devi, and Julia Holter among others,*Herndon* pushes the boundaries of what it means to be a musician in the digital age. Through her use of custom software and live performance techniques, she blurs the line between human expression and machine intelligence.\u003c\/p\u003e","products":[{"product_id":"platform-1","title":"Platform","description":"\u003cp\u003ePlatform' is the new album by American artist Holly Herndon. Holly Herndon has become a leading light in contemporary alternative and electronic music by fearlessly experimenting within the outer reaches of dance music and pop songwriting structures. A galvanizing statement, 'Platform' cements Herndon's reputation as a unique musician with a singular voice. Born in Tennessee, but reared on music abroad, Herndon broke out from her formative years in Berlin's minimal techno scene to repatriate to San Francisco, where she currently lives and studies as a doctoral candidate at Stanford's Center for Computer Research in Music and Acoustics (CCRMA). To achieve Platform, Herndon has opened up her process to vital artists and thinkers from her creative circle, including radical Dutch design studio Metahaven and digital DIY artist Mat Dryhurst, leading by example to tackle a host of topics ranging from systemic inequality, surveillance states, and neo-feudalism. Platform underscores the need for new fantasies and strategic collective action. Herndon's debut album 'Movement', released in 2012, showcased Herndon's fascination with trance and the disjunctive sampling techniques pioneered by avant-garde composition. Subsequent singles 'Chorus' and 'Home', rolled out in advance of 'Platform', humanized the laptop by celebrating its capacity for memory storage and lamenting its vulnerability in light of revelations of mass surveillance. Offering what Herndon describes as \"a rupture, a paradisic gesture\", 'Platform' is an optimistic breakthrough for Herndon, an appeal for progress, and a step toward new ways to love.\u003c\/p\u003e","brand":"4AD","offers":[{"title":"LP | x2","offer_id":50493075685707,"sku":"386934","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":50493077029195,"sku":"386933","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/3a55a5d7-5c24-4399-a7c2-a1c1ba4ff57f_thumbnail_4096.jpg?v=1727695415"},{"product_id":"proto","title":"Proto","description":"\u003cp\u003eHolly’s third full-length album \u003ci\u003eProto\u003c\/i\u003e isn’t about A.I., but much of it was created in collaboration with her own A.I. ‘baby’, Spawn. For the album, she assembled a contemporary ensemble of vocalists, developers and an inhuman intelligence housed in a DIY souped-up gaming PC to create a record that encompasses live vocal processing and timeless folk singing, and places an emphasis on alien song craft and new forms of communion.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEternal\u003c\/i\u003e follows the 2018 release of Holly and Jlin’s collaborative song \u003ci\u003eGodmother (feat. Spawn)\u003c\/i\u003e. The skittering track, which was created by Spawn reimagining the artworks of her ‘godmother’ Jlin in a trained model of her mother’s voice with no editing or sample trickery, was praised everywhere from NPR to The Guardian to New York Times, and elsewhere.\u003c\/p\u003e\u003cp\u003eYou can hear traces of Spawn throughout the album, developed in partnership with long time collaborator Mathew Dryhurst and ensemble developer Jules LaPlace, and even eavesdrop on the live training ceremonies conducted in Berlin, in which hundreds of people were gathered to teach Spawn how to identify and reinterpret unfamiliar sounds in group call-and-response singing sessions; a contemporary update on the religious gathering Holly was raised amongst in her upbringing in East Tennessee.\u003c\/p\u003e\u003cp\u003eJust as \u003ci\u003ePlatform\u003c\/i\u003e forewarned of the manipulative personal and political impacts of prying social media platforms long before popular acceptance, \u003ci\u003eProto\u003c\/i\u003e is a euphoric and principled statement setting the shape of things to come.\u003c\/p\u003e","brand":"4AD","offers":[{"title":"CD","offer_id":50498238284107,"sku":"1059618","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"LP","offer_id":50498238546251,"sku":"1059619","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/df2ce96f-089d-4efb-b8fb-307735964594_thumbnail_4096.jpg?v=1727742330"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/collections\/test_5d706979_thumbnail_4096_cb1cc650-d7f8-4314-a971-2d85b72d06f9.jpg?v=1727695385","url":"https:\/\/shop.roughtrade.com\/de\/collections\/holly-herndon.oembed","provider":"Rough Trade","version":"1.0","type":"link"}