{"title":"Ken Mogi","description":null,"products":[{"product_id":"the-little-book-of-ikigai-the-secret-japanese-way-to-live-a-happy-and-long-life","title":"The Little Book of Ikigai: The secret Japanese way to live a happy and long life","description":"\u003cp\u003eFind out how to live a long and happy life thanks to the \u003cem\u003eikigai\u003c\/em\u003e miracle, a Japanese philosophy that helps you find fulfillment, joy, and mindfulness in everything you do.\u003c\/p\u003e\n\n\u003cp\u003eIt is extraordinary that Japanese men's longevity ranks 4th in the world, while Japanese women's ranks 2nd. But perhaps this comes as no surprise when you know that the Japanese understanding of \u003cem\u003eikigai\u003c\/em\u003e is embedded in their daily life and in absolutely everything that they do. In their professional careers, in their relationships with family members, in the hobbies they cultivate so meticulously.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKen Mogi\u003c\/strong\u003e identifies five key pillars to \u003cem\u003eikigai\u003c\/em\u003e:\u003c\/p\u003e\n\n\u003cp\u003ePillar 1: Starting small\u003cbr\u003e\nPillar 2: Releasing yourself\u003cbr\u003e\nPillar 3: Harmony and sustainability\u003cbr\u003e\nPillar 4: The joy of little things\u003cbr\u003e\nPillar 5: Being in the here and now\u003c\/p\u003e\n\n\u003cp\u003eThe Japanese talk about \u003cem\u003eikigai\u003c\/em\u003e as \"\u003cem\u003ea reason to get up in the morning\u003c\/em\u003e\". It is something that keeps one's enthusiasm for life going, whether you are a cleaner of the famous Shinkansen bullet train, the mother of a newborn child, or a Michelin-starred sushi chef. The Five Pillars are at the heart of everything they do.\u003c\/p\u003e\n\n\u003cp\u003eBut how do you find your own \u003cem\u003eikigai\u003c\/em\u003e? How does \u003cem\u003eikigai\u003c\/em\u003e contribute to happiness? Neuroscientist and bestselling Japanese writer \u003cstrong\u003eKen Mogi\u003c\/strong\u003e provides an absorbing insight into this way of life, incorporating scientific research and first-hand experience, and providing a colorful narrative of Japanese culture and history along the way.\u003c\/p\u003e","brand":"B66ks","offers":[{"title":"Paperback","offer_id":50416736502091,"sku":"2198023","price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/61Et-4tZXBL._SY522__3692718f_thumbnail_4096.jpg?v=1726709107"}],"url":"https:\/\/shop.roughtrade.com\/de\/collections\/ken-mogi.oembed","provider":"Rough Trade","version":"1.0","type":"link"}