{"title":"Promised Land","description":null,"products":[{"product_id":"rapture","title":"Rapture","description":"\u003cp\u003eThe hottest property in Jamaica right now - and we have just a few copies of this very limited 5 track EP. The young Jamaican singer shows off her versatility on her debut EP, slipping between rapid-fire ragga grit and conscious reggae styles, and maintaining an unwavering focus on memorable melodic hooks.\u003c\/p\u003e\u003cp\u003e“Me? I’m just down to earth.” 18-year-old musician Mikayla “Koffee” Simpson may be small in stature and disarmingly unassuming but her modesty – and height – belies huge amounts of talent. The 5’0, self-described “sing-jay-guitarist” is one of the most exciting, forward thinking, globally focused teenage talents to emerge in 2018.\u003c\/p\u003e\u003cp\u003eBorn in Spanish Town, just outside of Kingston, Jamaica, Koffee was bought up alone by her hard working mother, her father having left for New York when Koffee was an infant. “Mummy struggled so I didn’t have to,” remembers Koffee. An occasional actress who works for the Ministry of Health and who gives sex education and body positivity talks to young people, Koffee’s mum sheltered her daughter from a lot of the violence that afflicted their community. “I was aware of curfews and shootings growing up but it wasn’t necessarily a reality for me because I didn’t experience anything directly,” she says. “I would hear about gunshots over in [neighbouring] Gordon Pen, but where I live, in Eltham View, it’s a mellow vibe. It’s a pretty friendly community, we know each other for the most part and we get along well.”\u003c\/p\u003e","brand":"Promised Land","offers":[{"title":"Black | 12\"","offer_id":50441054093643,"sku":"1060523","price":27.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/87d8d343-435f-4c36-a0ee-ee0391d6fb15_thumbnail_4096.jpg?v=1726972298"},{"product_id":"ru-the-world","title":"RU The World","description":"\u003cp\u003eSince dropping his first single in 2021, Michael Adebayo Olayinka, the artist known as Ruger, has made a habit of standing out amongst worldwide audiences, not least thanks to bright pink hair, an eyepatch, and an unequivocally true-to-himself attitude. Spending the bulk of 2023 on a sold-out international tour, Ruger has steadily granted fans a stream of top-tier projects in two short years, from the debut EP ‘Pandemic’ to follow-up ‘The Second Wave’. Breakout single ‘Asiwaj’” would catapult him to wider fame, the track going #1 in Nigeria and #3 on the OCC Afrobeats Chart in the UK, whilst “Girlfriend” and “Bounce” would catch further attention from fans worldwide.\u003c\/p\u003e\u003cp\u003eNow, he’s injecting that talent into his debut album, \u003ci\u003eRU The World\u003c\/i\u003e. The project explores his soundscape even further and includes features from the likes of Kenya’s Afropop pioneers Sauti-Sol, the UK’s leading lady in rap Stefflon Don and Jamaica’s smoothest Dancehall artist Projexx.\u003c\/p\u003e\u003cp\u003eRuger has released collaborations with Rema, D’Prince and Projexxx, as well as garnered shout-outs from the likes of Popcaan, Wizkid, Davido and Burna Boy, who he opened for at his 2021 London O2 show. \u003c\/p\u003e","brand":"Promised Land","offers":[{"title":"Purple LPx2","offer_id":50532286169419,"sku":"2216121","price":35.99,"currency_code":"GBP","in_stock":false},{"title":"CD","offer_id":50532285612363,"sku":"2216119","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/RU_The_World_2edbb828_thumbnail_4096.jpg?v=1728118737"}],"url":"https:\/\/shop.roughtrade.com\/de\/collections\/promised-land-1.oembed","provider":"Rough Trade","version":"1.0","type":"link"}