{"product_id":"middle-ouest","title":"Middle Ouest","description":"\u003cp\u003eAfter a digital single on Optimo Music Digital Danceforce, Optimo Music welcomes Bergsonist to the main label with a full album. Ridiculously talented and prolific, Bergsonist is one of thee most interesting, thoughtful and important artists of our times. \u003c\/p\u003e\u003cp\u003eBergsonist aka Selwa Abd is a New York–based artist and musician originally from Morocco. She is the founder of Bizaarbazaar, a music platform and publication that publishes podcasts and interviews by DJs and producers from around the world. Under the guise Bergsonist (derived from Deleuze’s Bergsonism), she uses a variety of media to investigate social resonance through divergent conceptual aesthetics (minimalism, techno, and music concrete, to name a few). Through her work, she explores notions of identity, memory, and social politics.\u003c\/p\u003e\u003cp\u003eIn 2017, she started Pick Up The Flow, a resource to promote congregation and exchange between peers. Currently, co-run with Stephen Decker. In 2019, she co-founded 3afak with DJ Sanna, a collective that aims to empower Arab women’s creative vision in New York.\u003c\/p\u003e\u003cp\u003eWords about the album: Middle Ouest is an ode to my history, present and future self. Like a sonic autobiography, It’s the first body of work that realistically depicts my identity. It’s a statement towards all the people who tried to put me into a box. I’m not a box but a genre-less ocean. I don’t make genres, I just make music I feel making in the moment. It’s all about capturing the moment in a given time. If the aesthetic happens to be house or techno then it is. But I’m not a techno artist.. I’m just a free sonic ‘voyageur’. I make music as i feel the world; it can be dark, jovial, weird… I mirror the feelings into sonic compositions. However, the only variables that never change in this equation are the message and intention.\u003c\/p\u003e","brand":"Optimo Music","offers":[{"title":"Black | LP","offer_id":50455312564555,"sku":"1082348","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/0bb6a8c9-6a3c-4da2-9f4d-1a6a04b3ce86_thumbnail_4096.jpg?v=1727190378","url":"https:\/\/shop.roughtrade.com\/de\/products\/middle-ouest","provider":"Rough Trade","version":"1.0","type":"link"}