{"product_id":"so-when-you-gonna","title":"So When You Gonna","description":"\u003cp\u003e\u003ca href=\"https:\/\/blog.roughtrade.com\/albums-of-the-year-2020\/\"\u003e\u003cb\u003eAlbums Of The Year 2020 - #6\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlso available:\u003ca href=\"https:\/\/www.roughtrade.com\/gb\/dream-wife\/irl-live-in-london-2020\"\u003e Rough Trade Exclusive bonus live album\u003c\/a\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDream Wife are back with their second album, \u003ci\u003eSo When You Gonna…\u003c\/i\u003e. Just like the title suggests, this is a record brimming with adrenaline and playful excitement. From the jagged, CSS-like guitar of \u003ci\u003eSo When You Gonna… \u003c\/i\u003eto the hooky brightness of album opener \u003ci\u003eSports!\u003c\/i\u003e and the whip-smart lyrical asides of \u003ci\u003eValidation\u003c\/i\u003e, these are moreish, pumped up, sparkling tracks that feel like newer, dynamic evolutions of debut standouts, like \u003ci\u003eF.U.U. \u003c\/i\u003eand \u003ci\u003eHey Heartbreaker.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eBut they often lean into sweeter, softer, more emotional moments too. “With every loss how do you carry through \/ Know you’re brave to jump back into,” sings Rakel on \u003ci\u003eTemporary\u003c\/i\u003e, her voice floating over melodic, honey-sweet guitar like an indie lullaby. “There are so few songs about miscarriage,” Rakel says, speaking about the lyrics. “People don’t talk about this. And then to not have this as a conversational topic in our society among women... you realise, in your later twenties, probably every other one of your friends has experienced an abortion or miscarriage. I think that’s something that needs to be spoken about.” \u003c\/p\u003e\u003cp\u003eDream Wife have always been outspoken about holding up other womxn and non-binary people in the creative industries, but these aren’t just words or sentiments. With a gender divide in music production currently estimated at around ninety-five percent male to five percent female, the band are proud to have worked with an all-female recording team for \u003ci\u003eSo When You Gonna...,\u003c\/i\u003e including producer and mixer Marta Salogni (Björk, Holly Herndon, FKA Twigs) engineer Grace Banks (David Wrench, Marika Hackman) and mastering engineer Heba Kadry (Princess Nokia, Alex G, Beach House). \u003c\/p\u003e","brand":"Lucky Number","offers":[{"title":"CD.","offer_id":50457211306315,"sku":"1090929","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"Black | LP","offer_id":50457214452043,"sku":"1090931","price":27.99,"currency_code":"GBP","in_stock":false},{"title":"Green | LP","offer_id":50457224577355,"sku":"1090937","price":19.99,"currency_code":"GBP","in_stock":false},{"title":"Pink | LP","offer_id":50457216778571,"sku":"1090932","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"CD","offer_id":50457220874571,"sku":"1090938","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/c189704d-9cb8-4346-8d59-39c07c9f0340_thumbnail_4096.jpg?v=1727203947","url":"https:\/\/shop.roughtrade.com\/de\/products\/so-when-you-gonna","provider":"Rough Trade","version":"1.0","type":"link"}