{"title":"Why?","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy? is the alias of Cincinnati born artist Yoni Wolf, known for his candytime-dissonant, singsong-suicide style. He discovered a 4-track in his father's synagogue basement, which laid the foundation for his unique sound. Yoni has been involved in groundbreaking constellations such as cLOUDDEAD, Greenthink and Reaching Quiet. In 2005, Why? expanded into a full band with long time collaborators Doug McDiarmid, Matt Meldon and older brother Josiah Wolf.\u003c\/p\u003e\n\n\u003cp\u003eYoni Wolf, son of a rabbi and an art book editor from Cincinnati, is the mastermind behind the music project known as Why?. His distinctive candytime-dissonant, singsong-suicide style was developed after discovering an abandoned 4-track in his father's synagogue basement. Over the years, Yoni has been part of influential groups like cLOUDDEAD, Greenthink and Reaching Quiet. In 2005, he formed a full band with close friends Doug McDiarmid, Matt Meldon and older brother Josiah Wolf.\u003c\/p\u003e\n\n\u003cp\u003eBorn in Cincinnati to a rabbi father and an art book editor mother,Yoni Wolf is best known by his stage name Why?. His musical journey began when he stumbled upon an abandoned 4-track in his father's synagogue basement. This discovery became the catalyst for developing his unique candytime-dissonant,singsong-suicide style that captivates\u003c\/p\u003e","products":[{"product_id":"the-well-i-fell-into-3","title":"The Well I Fell Into","description":"\u003cp\u003eRIYL: Anticon, TV on the Radio, Animal Collective, Dirty Projectors, Modest Mouse. First album in 5 years, following AOKOHIO (Joyful Noise Recordings). Self released on Waterlines, the new record label from Anticon co-founder, Yoni Wolf. Available on “Her Shadow” (Light Greenish coloured vinyl), limited to 1500 copies. For nearly three decades, WHY? have thrived in subverting expectations. Across seven unpredictable and adventurous studio albums, the band led by Cincinnati songwriter Yoni Wolf has stretched the fringes of psychedelic pop, hip-hop, and electronic music. No matter the genre experiments and thematic departures, their discography is remarkably consistent, anchored by Wolf's disarming lyrical transparency. His writing is provocative, self-lacerating, and always considered, coming from a place of blunt emotional openness. The Well I Fell Into, the eighth full-length from WHY?, is Wolf at his most cohesive and poignant. An autopsy of heartbreak, the album charts the ups and downs of a devastating breakup while trading bitterness for healing. Self-released on Waterlines, Wolf's new label that follows in the footsteps of Anticon, the trailblazing artist-run collective he co-founded, its 14 tracks stand as the band's prettiest and most immediate work yet.\u003c\/p\u003e","brand":"Waterlines\/Joyful Services","offers":[{"title":"Green LP","offer_id":50417310040395,"sku":"2207220","price":26.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":50417311220043,"sku":"2207231","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/WHY_-_The_Well_I_Fell_Into_e1089e9c_thumbnail_4096.jpg?v=1726725660"},{"product_id":"golden-ticket-1","title":"Golden Ticket","description":"\u003cp\u003eAnnouncing 'Golden Tickets' - the latest mini album from WHY? The Wolf brothers' pop-inflected psychedelic folk-hop was nominally referred to as hip-hop at the beginning of their career. At this point - certainly on 'Golden Tickets' - the project has outgrown any easy genre-categorization. With the musical eclecticism, pop-twist, and experimental bent of artists like the Flaming Lips or Beck. WHY? shimmers on this album in vibraphone stippled, sweetly riffed songs with characteristically gut-wrenching subtext.\u003c\/p\u003e","brand":"Joyful Noise","offers":[{"title":"10\"","offer_id":50451643138379,"sku":"367691","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/ea801b38-4924-4448-9ee2-e9d93ef877e7_thumbnail_4096.jpg?v=1727132599"},{"product_id":"aokohio","title":"Aokohio","description":"\u003cp\u003eYoni Wolf has spent the last two decades traveling the remote sonic terrain where underground hip hop, avant-pop, and psych-rock meet. On \u003ci\u003eAokohio\u003c\/i\u003e, Yoni Wolf condenses the essential elements of Why? into a stunningly potent musical vision. Co-produced by Wolf and his brother Josiah, the record presents a rich palette of musical voices that emerge and disappear into a constantly shifting kaleidoscope of sound. And while \u003ci\u003eAokohio\u003c\/i\u003e features many notable guest contributors, from Lala Lala's Lillie West, to Nick Sanborn and Amelia Meath of Sylvan Esso, the listener's attention remains squarely directed on Yoni's voice and vision. \u003ci\u003eAokohio\u003c\/i\u003e finds Yoni rethinking fundamental aspects of his approach to creating and delivering his music. The album is presented as six movements comprised of two to four songs each, with some segments appearing as brief fragments that dissolve within seconds. \u003c\/p\u003e","brand":"Joyful Noise Recordings","offers":[{"title":"Yellow | LP","offer_id":50490718060875,"sku":"1070524","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"Black | LP","offer_id":50490717307211,"sku":"1070523","price":22.99,"currency_code":"GBP","in_stock":true},{"title":"Red | LP","offer_id":50490718585163,"sku":"1070525","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":50490717602123,"sku":"1070521","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/64fe42d2-93fa-410e-9938-e9f1b73a4617_thumbnail_4096.jpg?v=1727671430"},{"product_id":"moh-lhean","title":"Moh Lhean","description":"\u003cp\u003eThe final words sung on the sixth album by Why? are an apt place to begin: \"Hold on, what's going on?\" Because while there's much familiar about the oddly named \u003ci\u003eMoh Lhean\u003c\/i\u003e - mastermind Yoni Wolf's sour-sweet croon, his deadpan poet's drawl and ear for stunningly fluid psych-pop-folk-whatever arrangement - a great deal has changed in the four years that've passed since 2012's \u003ci\u003eMumps, Etc.\u003c\/i\u003e, an LP that honed the band's orchestral precision and self-deprecating swagger to a fine point. It's significant that this is the first fully home-recorded Why? album since the project's 2003 debut. Made mostly in Wolf's studio and co-produced by his brother Josiah, the result is obsessive, of course, but also intimate, and flush with warmth and looseness. But the biggest transformation is a bit subtler. After years of eying his world, in part, with a cynical squint, Wolf here learns a new mode. While \u003ci\u003eMoh Lhean\u003c\/i\u003e never stoops to outright optimism, it chronicles our hero finding peace in the unknowing, trading the wry smirk for a holy shrug, and looking past corporeal pain for something more cosmic and, rest assured, equally weird. A low tone opens the album on \u003ci\u003eThis Ole King\u003c\/i\u003e as acoustic pluck and upright bass form a Western bedrock beneath Wolf’s fragile voice. But as the song pushes on, the playing gets brighter and the vocal becomes a mantra-like hum inspired by Ali Farka Touré’s blues, before rolling into a second part rich with chiming keys and twisting harmony— Brian Wilson’s kaleidoscopic vision of pop. \u003ci\u003eMoh Lhean’s\u003c\/i\u003e gorgeously psychedelic closer, \u003ci\u003eThe Barely Blur\u003c\/i\u003e with Son Lux, puzzles over the nature of existence. But rather than leave us with the macabre chill of death, as many a Why? LP has, the song dissolves into the infinite—the sound of the Big Bang. \u003c\/p\u003e\u003cp\u003eLP+ - Limited Blue Vinyl with Download.\u003cbr\u003e\u003c\/p\u003e","brand":"Joyful Noise","offers":[{"title":"CD","offer_id":50495052611915,"sku":"1004634","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/823b72ca-ab24-4cc4-9b57-faef256ab915_thumbnail_4096.jpg?v=1727708915"},{"product_id":"alopecia-10-year-anniversary-edition","title":"Alopecia (10 Year Anniversary Edition)","description":"\u003cp\u003e10th Anniversary Reissue Back In Print For The First Time In Years. \"I'll go unknown by torpedo or Crohn's \/ Only those evil live to see their own likeness in stone.\" It's the kind of couplet you'd carve into a wall whilst savoring the irony at hand, but when Yoni Wolf spit the line ten years ago he was blissfully, broodily unaware that he and his band Why? were creating a career-defining album - one so fan-adored that it would go out of print, and so influential that the art-pop heroine Lorde herself would lovingly steal the very lyric quoted above. When it dropped in 2008, \u003ci\u003eAlopecia\u003c\/i\u003e not only marked Why?'s evolution from a sonically collaged mostly solo project to a live-recorded powerhouse band of badass multi-instrumentalists. Italso minted a genre of one: wryly written, poignantly posed, simultaneously swaggering and heart-rending song-rap that jangles like folk, bursts like psych-rock, and sways like chamber pop. To this day, there is no other group in the known universe that sounds or feels like Why? does on \u003ci\u003eAlopecia\u003c\/i\u003e. The album's 2018 reissue cheekily etches that aural likeness into our musical history.\u003c\/p\u003e\u003cp\u003e2LP+ - Deluxe LP on Tri-Colour Vinyl and Demo LP and 7”. Bonus 7” includes remixes from Boards Of Canada \/ Dntel. Comes with Download.\u003c\/p\u003e\u003cp\u003eLP+ - Cloud Colour Vinyl and 7”. Bonus 7” includes remixes from Boards Of Canada \/ Dntel. Comes with Download.\u003c\/p\u003e\u003cp\u003eLP - Black Vinyl with Download.\u003c\/p\u003e","brand":"Joyful Noise Recordings","offers":[{"title":"CD","offer_id":50497749844299,"sku":"1041162","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/95176e8b-2695-4892-bd33-17689221ca4c_thumbnail_4096.jpg?v=1727731676"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/collections\/test_825c7cc4_thumbnail_4096_67e3f9d9-c55a-40b4-a384-9bcd9e66a593.jpg?v=1726725629","url":"https:\/\/shop.roughtrade.com\/fr\/collections\/why.oembed","provider":"Rough Trade","version":"1.0","type":"link"}