{"product_id":"apple","title":"Apple","description":"\u003cp\u003eThe notion of pure, classic songwriting is one of the core aspects of\u003ci\u003e Apple\u003c\/i\u003e and \u003ci\u003eOh Yeah\u003c\/i\u003e is Cook’s most direct attempt. The track begins with his untreated vocals placed atop a strummed acoustic guitar singing the entrancing main hook. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCook further states: “‘Apple’ is my own take on Personal Computer Music. I've always been interested in the blurred line between bedroom and professional studio production, and at what point a personality either gets created or accidentally takes shape. For me there's a great sense of freedom in combining something slick with something naive - a reality where anything could happen. In calling the album \u003ci\u003eApple\u003c\/i\u003e, I wanted to draw attention to one of the simplest, most everyday objects, which somehow contains references to almost everything imaginable - from computers to The Beatles, New York to Snow White, and an entire world of history and mythology. A little free advertising doesn't hurt”\u003c\/p\u003e\u003cp\u003e7G’s seven instruments (Drums, Guitar, Supersaw, Piano, Nord, Spoken Word, Extreme Vocals) form the sound palette of \u003ci\u003eApple\u003c\/i\u003e. Described by Cook as “threatening to be an instrumental producer album, then becoming a songwriter album”, the album features some of his most ambitious and emotional songwriting, as well as his most vivid sonic ideas as a producer. Together, 7G and \u003ci\u003eApple\u003c\/i\u003e showcase Cook’s sheer breadth of ideas, and illustrate why he’s one of the most vital artists working today.\u003c\/p\u003e","brand":"PC Music","offers":[{"title":"LP","offer_id":50457685721419,"sku":"1100279","price":22.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/4ea182d4-201b-4ca0-9dfa-09fe7aff88fd_thumbnail_4096.jpg?v=1727207453","url":"https:\/\/shop.roughtrade.com\/fr\/products\/apple","provider":"Rough Trade","version":"1.0","type":"link"}