It Goes On

Number 11 in Rough Trade's Albums of the Year 2026. Explore the full ranked Top 100. Shop the Albums of the Year Exclusives.

It Goes On is the debut album from Manchester-based four piece Westside Cowboy, produced by Loren Humphrey. It may well be one of the best records of 2026. Instant golden songs for a new generation.

In an age of algorithms, Westside Cowboy are pure-spirited proof of the magic that can only come from human connection. Just three years on from forming in Manchester, starting a band for the fun of it without so much as a plan to even play a gig, the quartet have crafted perhaps the year’s most exciting debut by simply figuring out what feels good, and following it into the horizon. There’s an urgency of feeling to It Goes On that could only ever really happen with a young group’s debut record