{"product_id":"most-normal","title":"Most Normal","description":"\u003cp\u003eFor their first album as Gilla Band, (formerly Girl Band) the foursome has redrawn their own paradigm. \u003ci\u003eMost Normal\u003c\/i\u003e is like little you’ve heard before, a kaleidoscopic spectrum of noise put in service of broken pop songs, FX-strafed Avant-punk rollercoaster rides and passages of futurist dancefloor nihilism.\u003c\/p\u003e\u003cp\u003eCovid lockdown robbed Gilla Band of any opportunity to try the new material out live, but the pandemic also incinerated any idea of a deadline for the new album. They were free to tinker at leisure, to rewrite and restructure and reinvent tracks they’d cut – to, as drummer Adam Faulkner puts it, “pull things apart and be like, ‘Let’s try \u003ci\u003ethis\u003c\/i\u003e. We could try out every wild idea.” \u003c\/p\u003e\u003cp\u003eThe group also fell under the spell of modern hip-hop, “where there’s really heavy-handed production and they’re messing with the track the whole time,” says Fox. “That felt like a fun route to go down, it was a definite influence.”\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMost Normal \u003c\/i\u003eopens with an absolute industrial-noise banger that sounds like a manic house-party throbbing through the walls of the next room as a downed jetliner brings death from above. What follows is unpredictable, leading the listener through a sonic house of mirrors, where the unexpected awaits around every corner. \u003c\/p\u003e\u003cp\u003eThe common thread holding \u003ci\u003eMost Normal’s\u003c\/i\u003e ambitious Avant-pop shapes together is frontman Dara Kiely. Throughout, he’s an antic, antagonistic presence, barking wild, hilarious, unsettling spiels, babbling about smearing fish with lubricant or dressing up in bin-liners or having to wear hand-me-down boot-cut jeans (“It was a big, shameful thing, growing up, not being able to afford the look I wanted and having to wear all my brother’s old clothes”, says Kiely). \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMost Normal,\u003c\/i\u003e then, is a triumph, the bold work of a group who’ve taken the time to evolve their ideas, to deconstruct and reconstruct their music and rebuild it into something new, something challenging and infinitely rewarding. It’s a headphone masterpiece. It’s a majestic exploration of the infinite possibilities of noise. It’s a bold riposte to your parochial beliefs on whatever a pop song can or should be. It’s the best work these musicians have put to (mangled) tape.\u003c\/p\u003e\u003cp\u003eThe band have individually hand painted 8 Canvases and you are in with a chance of winning one.\u003cbr\u003e\u003c\/p\u003e","brand":"Rough Trade Records","offers":[{"title":"Blue | LP","offer_id":50504319566155,"sku":"1160903","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":50504320254283,"sku":"1160901","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"LP","offer_id":50504321401163,"sku":"1160902","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/be0a3cfb-f043-49f2-8eef-a7342b2f4f3b_thumbnail_4096.jpg?v=1727803598","url":"https:\/\/shop.roughtrade.com\/fr\/products\/most-normal","provider":"Rough Trade","version":"1.0","type":"link"}