{"product_id":"palace-product-descriptions-the-selected-archive","title":"Palace Product Descriptions, The Selected Archive","description":"\u003cp\u003ePhaidon presents \u003ci\u003ePalace Product Descriptions: The Selected Archive,\u003c\/i\u003e the official printed archive of Palace Skateboard’s online product descriptions. Since their debut in 2013, Palace’s unconventional descriptors – which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.\u003c\/p\u003e\u003cp\u003eAuthored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:\u003c\/p\u003e\u003cp\u003eCollected here for the first time and printed as they appear online – a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace’s archive.\u003c\/p\u003e\u003cp\u003eAt once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.\u003c\/p\u003e","brand":"Phaidon","offers":[{"title":"Hardback","offer_id":50468434739531,"sku":"1170397","price":34.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/308c66fa-213f-461a-b381-e7ba9de17f64_thumbnail_4096.png?v=1727347922","url":"https:\/\/shop.roughtrade.com\/fr\/products\/palace-product-descriptions-the-selected-archive","provider":"Rough Trade","version":"1.0","type":"link"}