{"product_id":"two-beats-ahead-what-great-musical-minds-teach-us-about-creativity-and-innovation","title":"Two Beats Ahead: What Great Musical Minds Teach Us About Creativity and Innovation","description":"\u003cp\u003eMusicians know how to stay ahead of the beat. As Chance the Rapper said 'Technology moves faster than business and music moves faster than technology.' Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, \u003ci\u003eTwo Beats Ahead \u003c\/i\u003ereveals what we can learn from today's top musical minds.\u003cbr\u003e\u003cbr\u003eDrawing from interviews and case studies with masterminds like Quincy Jones, Jimmy Iovine, Dr. Dre, Lady Gaga, Beyoncé and Pharrell Williams, as well as leaders at Google X and Amazon, this book identifies the key lessons and skills musicians can teach us about innovation.\u003cbr\u003e\u003cbr\u003eInspired by creative geniuses, you'll learn how to:\u003cbr\u003e\u003cbr\u003e· \u003cb\u003eListen\u003c\/b\u003e more carefully and thoughtfully\u003cbr\u003e· \u003cb\u003eExperiment\u003c\/b\u003e more freely\u003cbr\u003e· \u003cb\u003eCollaborate\u003c\/b\u003e with a more diverse cast of partners\u003cbr\u003e· \u003cb\u003eDemo\u003c\/b\u003e \u003cb\u003eand\u003c\/b\u003e \u003cb\u003eprototype\u003c\/b\u003e like a jazz musician\u003cbr\u003e· \u003cb\u003ePerform\u003c\/b\u003e under the spotlight\u003cbr\u003e· \u003cb\u003eImprovise\u003c\/b\u003e like a great bebop ensemble\u003cbr\u003e\u003cbr\u003e\u003ci\u003eTwo Beats Ahead\u003c\/i\u003e is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Paperback","offer_id":50415055733067,"sku":"1114362","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/7fac6ac4-ca52-425c-a195-6a8ba17be5e6_thumbnail_4096.jpg?v=1726687458","url":"https:\/\/shop.roughtrade.com\/fr\/products\/two-beats-ahead-what-great-musical-minds-teach-us-about-creativity-and-innovation","provider":"Rough Trade","version":"1.0","type":"link"}