{"product_id":"folk-britain-a-field-guide-to-curious-customs","title":"Folk Britain: A field guide to curious customs","description":"\u003cp\u003eEvery May in Gloucestershire, people chase a huge wheel of cheese down a 26-degree hill. In August, a man covered head to toe in burdock seeds and burrs walks 9 miles through Queensferry, steadily getting more drunk on whisky handed over by locals.\u003c\/p\u003e\n\u003cp\u003eThen on Bonfire Night, residents of Ottery St Mary carry flaming tar barrels through the streets on their backs. It’s wild, risky, and completely rooted in place.\u003c\/p\u003e\n\u003cp\u003eFrom the profound to the downright baffling, this handbook gathers more than 100 British rituals and traditions. Many are centuries old, marking the seasons, bringing communities together, and offering a window into Britain’s wonderfully strange cultural identity.\u003c\/p\u003e","brand":"Turnaround","offers":[{"title":"Hardback","offer_id":57931706401099,"sku":"R1387-2282","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/613JQDWktfL._SL1500.jpg?v=1784820415","url":"https:\/\/shop.roughtrade.com\/products\/folk-britain-a-field-guide-to-curious-customs","provider":"Rough Trade","version":"1.0","type":"link"}