{"product_id":"joke-s-on-you","title":"Joke's on You","description":"\u003cp\u003e\u003cstrong\u003eGuccihighwaters\u003c\/strong\u003e is the artistic persona of 21-year-old artist\/producer Morgan Murphy. Since his debut single in 2017, Murphy has exploded in the cloud rap community. His new album \u003cem\u003eJoke's on You\u003c\/em\u003e is his debut for Epitaph Records.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGuccihighwaters\u003c\/strong\u003e is the keystone to the label's dedication to this sound that they feel is the future of Alternative music. Spending his formative years growing up in rural Ireland, Murphy was shy. When his family returned to their native New York, that shy 15-year-old turned to bedroom production and started making his own beats.\u003c\/p\u003e\n\n\u003cp\u003eHe began to indulge his musical vision by exploring community on the internet, finding a place to belong that he had not found prior. As a singer, Murphy was a bit of an outsider to the Soundcloud rap world he'd begun to orbit. \"\u003cem\u003eI was grouped in because of the time and place and platform,\u003c\/em\u003e\" he says.\u003c\/p\u003e\n\n\u003cp\u003eHis use of original piano with a classic touch and his angelic singing gave him an original voice within the scene's crowded world. Even if he wanted to blend in, he didn't know how. With \u003cem\u003eJokes On You\u003c\/em\u003e, he says, \"\u003cem\u003ebasically my goal was to make it sound like me.\u003c\/em\u003e\" Some members of that community, like Powfu and nothing,nowhere, feature on the album, adding their voices to Murphy's signature sound.\u003c\/p\u003e","brand":"Epitaph","offers":[{"title":"LP","offer_id":50464300564811,"sku":"1126492","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/bdf893e2-9a64-4bed-974c-0282d29b09fa_thumbnail_4096.jpg?v=1727272491","url":"https:\/\/shop.roughtrade.com\/products\/joke-s-on-you","provider":"Rough Trade","version":"1.0","type":"link"}