{"product_id":"riding-the-rock-machine-british-seventies-classic-rock","title":"Riding The Rock Machine: British Seventies Classic Rock","description":"\u003cp\u003eLong-established as a hugely popular radio format, the Classic Rock sound was established – though not codified and canonised until some while later – in the Seventies, when numerous British bands from a pop or blues-based background pioneered a muscular, riff-based sound that dominated American FM airwaves and led the most successful practitioners to fame, fortune and all manner of related excess.\u003c\/p\u003e\n\n\u003cp\u003eBut although there are innumerable radio stations now devoted to the baby boomer sounds of Classic Rock, their innately conservative, playlist-based nature means that the same heavyweight tunes are endlessly recycled: the casual listener could be forgiven for thinking that the careers of major bands like \u003cstrong\u003eThin Lizzy\u003c\/strong\u003e and \u003cstrong\u003eThe Who\u003c\/strong\u003e didn’t extend beyond \"\u003cem\u003eWhiskey In The Jar\u003c\/em\u003e\", \"\u003cem\u003eThe Boys Are Back In Town\u003c\/em\u003e\", and \"\u003cem\u003eWon’t Get Fooled Again\u003c\/em\u003e\".\u003c\/p\u003e\n\n\u003cp\u003eSo allow the Grapefruit label to break down the walls of stultifying retroactive conservatism with an alternative look at the Classic Rock genre. \u003cem\u003eRiding The Rock Machine\u003c\/em\u003e features many of the era’s headline names (Lizzy and The ‘Oo, but also \u003cstrong\u003eThe Moody Blues\u003c\/strong\u003e, \u003cstrong\u003eFree\u003c\/strong\u003e, \u003cstrong\u003eStatus Quo\u003c\/strong\u003e, \u003cstrong\u003eJethro Tull\u003c\/strong\u003e, \u003cstrong\u003eProcol Harum\u003c\/strong\u003e, \u003cstrong\u003eELP\u003c\/strong\u003e, \u003cstrong\u003eELO\u003c\/strong\u003e, \u003cstrong\u003eUriah Heep\u003c\/strong\u003e etc) in slightly less familiar settings as well as some Classic Rock-friendly performances from acts who walked the walk and talked the talk but never quite received the same level of acclaim as the brand leaders.\u003c\/p\u003e\n\n\u003cp\u003eHoused in a no-expense-spared clamshell box with a lavishly annotated and illustrated 40-page booklet, \u003cem\u003eRiding The Rock Machine\u003c\/em\u003e features four hours of vintage sounds from British rock’s golden age as Grapefruit turns it up to eleven and goes where other labels fear to tread in search of the perfect riff. As our opening track proclaims, Long Live Rock’n’Roll!\u003c\/p\u003e","brand":"Grapefruit","offers":[{"title":"CD","offer_id":50461071573323,"sku":"1115066","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/c9fa768b-edd6-47a6-bb49-36eeda094c10_thumbnail_4096.jpg?v=1727242962","url":"https:\/\/shop.roughtrade.com\/products\/riding-the-rock-machine-british-seventies-classic-rock","provider":"Rough Trade","version":"1.0","type":"link"}