{"product_id":"skateboard","title":"Skateboard","description":"\u003cp\u003eAn authoritative chronicle of the history and evolution of skateboard design from 1950 to the present day. From its starting point as a simple wooden plank to the high-tech models of today, the skateboard has undergone a dramatic evolution.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSkateboard\u003c\/strong\u003e explores the golden eras of skateboarding through over 100 boards that brought about turning points in the sport’s history. Across six thematic chapters, organized chronologically by decade, the book focuses on the materials, designs, and events that have defined the art, sport, and culture of skateboarding.\u003c\/p\u003e\n\n\u003cp\u003eDeveloped in close collaboration with Converse – a brand ingrained in skateboarding culture since its inception – \u003cstrong\u003eSkateboard\u003c\/strong\u003e is packed with information and insights about the people and events that have shaped the sport, with more than 300 illustrations spanning newly studio-shot and historical images that fully capture the skateboard’s technical makeup and structural development across time.\u003c\/p\u003e\n\n\u003cp\u003eEach board featured in the book – from the 1963 \"\u003cem\u003eSkee-Skate\u003c\/em\u003e\" to the 1989 \"\u003cem\u003eMike Vallely\u003c\/em\u003e\" pro model – is photographed to scale, allowing the reader to gauge the board’s individual flair and size in relation to its counterparts, and accompanied by engaging text from author, designer, and former skater Jonathan Olivares.\u003c\/p\u003e\n\n\u003cp\u003ePro models of iconic skaters such as Laura Thornhill, Ray ‘Bones’ Rodriquez, Tony Hawk, Natas Kaupas, and Mike Vallely are also brought to life in a selection of archival action shots. \u003cstrong\u003eSkateboard\u003c\/strong\u003e features an introduction by Paul 'Professor' Schmitt and an epilogue by legendary pro skaters Lance Mountain and Tommy Guerrero.\u003c\/p\u003e","brand":"Phaidon","offers":[{"title":"Hardback","offer_id":50484878246219,"sku":"2055653","price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/Skateboard_92991a3a_thumbnail_4096.png?v=1727592624","url":"https:\/\/shop.roughtrade.com\/products\/skateboard","provider":"Rough Trade","version":"1.0","type":"link"}