{"product_id":"the-alexander-technique-2","title":"The Alexander Technique","description":"\u003cp\u003eRex Orange County releases his new album \u003ci\u003eThe Alexander Technique\u003c\/i\u003e via RCA Records. The album was produced entirely by Rex himself alongside Teo Halm (Rosalía, SZA, Beyoncé) and Jim Reed, the latter a member of the Rex Orange County touring band since its inception, in addition to James Blake who produced and features on “Look Me In The Eyes.”\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Alexander Technique\u003c\/i\u003e is named for a therapeutic practice in which back pain is treated in order to address deeper health problems, and it’s an apt name for Rex's most raw album to date: what may have begun as a simple exercise in changing the purview of his writing ended up becoming his most confessional, open-hearted album. Stripping back his sound to a skeletal mixture of stream-of-consciousness R\u0026amp;B and indie-folk, while retaining the orchestral lushness that’s become his trademark, \u003ci\u003eThe Alexander Technique\u003c\/i\u003e marks the beginning of Act Two of Rex Orange County's career: a new chapter on which he lays everything bare, no matter how painful that might be. \u003c\/p\u003e\u003cp\u003e“The Alexander Technique is very much a look into my own brain and experiences over the last few years – it’s almost a diary,” he says. Longer than any project he’s ever made and more musically varied, The Alexander Technique was made over a matter of years, started before and finished after 2022’s \u003ci\u003eWho Cares?\u003c\/i\u003e; listening to it feels like watching an artist grow in real-time, and face all the attending growing pains that come alongside. “I’ve made a lot of love songs over the years, and I feel as though this is the first time I’m trying to make a project about everything in life. In my mind, it’s exactly what I’ve always wanted to make.”\u003c\/p\u003e","brand":"RCA","offers":[{"title":"Black LPx2","offer_id":50531655319883,"sku":"2211629","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"White LP","offer_id":50531656302923,"sku":"2211630","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"CD","offer_id":50531655156043,"sku":"2211628","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/ROC-Cover_62cf2efe_thumbnail_4096.jpg?v=1728110949","url":"https:\/\/shop.roughtrade.com\/products\/the-alexander-technique-2","provider":"Rough Trade","version":"1.0","type":"link"}