{"product_id":"the-ice-age","title":"The Ice Age","description":"\u003cp\u003eAs Riding Easy Records’ highly successful Brown Acid series (now at 10 volumes and counting) proves, there is a massive amount of incredible heavy psych and proto-metal music that has been lost to the sands of time. Case in point, the astoundingly great 50- year-old album \u003ci\u003eThe Ice Age\u003c\/i\u003e by Indianapolis quintet Ice was never even released upon its completion.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThe\u003ci\u003e Ice Age \u003c\/i\u003eis an exceptional archive of hard edged rock with serious pop hooks akin to something like Grand Funk Railroad meets The Guess Who and The Move. It rocks hard, but is also interlaced with glorious melodic hooks. Had fate been less fickle, this album would’ve long been a classic rock radio staple.\u003c\/p\u003e\u003cp\u003eAlbum opener \u003ci\u003eGypsy \u003c\/i\u003eis a chiming Byrds-like rocker, with glistening 12-string guitar, organ and somewhat over-zealous vibra-slap. \u003ci\u003eSatisfy\u003c\/i\u003e and \u003ci\u003e3 O’Clock In The Morning\u003c\/i\u003e nicely pair up as the most pop friendly tunes, but with very clever melodies and structures sounding ahead of their time, the latter with an extended entrancing and droning refrain led by shimmering organ run through a Leslie speaker. \u003ci\u003eRunning High\u003c\/i\u003e and\u003ci\u003e Catch You\u003c\/i\u003e were the two tracks released in ’72 under a different band name, which received considerable local radio airplay. And, for good reason: Their nice balance of\u003cbr\u003ewayward psychedelic pop and troglodyte thunder is exactly what makes \u003ci\u003eThe Ice Age \u003c\/i\u003eso\u003cbr\u003ecaptivating. Album closer \u003ci\u003eSong of The East \u003c\/i\u003eshares the growling glissando and orchestral style that made Vanilla Fudge and The Moody Blues household names. \u003c\/p\u003e","brand":"Riding Easy Records","offers":[{"title":"Black | LP","offer_id":50483619201355,"sku":"1094374","price":32.99,"currency_code":"GBP","in_stock":false},{"title":"CD","offer_id":50483618808139,"sku":"1094373","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/363bc655-0cf7-4c85-bfa4-80a78f27021d_thumbnail_4096.jpg?v=1727570523","url":"https:\/\/shop.roughtrade.com\/products\/the-ice-age","provider":"Rough Trade","version":"1.0","type":"link"}