{"product_id":"the-platform-2","title":"The Platform","description":"\u003cp\u003eKU is celebrating the influential group with a replica 45 repressing of the title track from \u003cem\u003eThe Platform\u003c\/em\u003e. The track hit #22 on the US rap charts in 2000, and #89 in the UK. \u003cem\u003eThe Platform\u003c\/em\u003e was produced by \u003cstrong\u003eThe Alchemist\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eOver 20 years ago, \u003cstrong\u003eDilated Peoples\u003c\/strong\u003e dropped their first studio album, \u003cem\u003eThe Platform\u003c\/em\u003e. The Los Angeles-based group was composed of legendary Beat Junkies member, DJ Babu, staple underground and prolific emcee, Evidence, and fellow Los Angeles-based rapper, Rakaa. The crew formed in the early 90s, exploring their craft and dynamic for many years before making their imprint known and gaining the attention of Capitol Records, who eventually put out \u003cem\u003eThe Platform\u003c\/em\u003e in the year 2000.\u003c\/p\u003e\n\n\u003cp\u003eMainstream hip hop, and specifically the greater Los Angeles area radio during those years, was inundated with West Coast gangster rap. \u003cstrong\u003eDilated Peoples\u003c\/strong\u003e offered a different look for the genre, steering away from celebrating gun violence and misogyny. Stepping into the light with notes of positivity, boosting one another up, thought-out observations about social issues, and catharsis.\u003c\/p\u003e","brand":"King Underground","offers":[{"title":"7\"","offer_id":50477498302795,"sku":"2005053","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0867\/1120\/6219\/files\/5056032359161_7bbde771_thumbnail_4096.jpg?v=1727473358","url":"https:\/\/shop.roughtrade.com\/products\/the-platform-2","provider":"Rough Trade","version":"1.0","type":"link"}