Master Plan

Formed on a rooftop in the East Village of New York City over a decade ago, SKYFACTOR was born when the musical paths of longtime friends Bob Ziegler and Jason Taylor (formerly of Michigan's Brother Rabbit) and brothers Jon Rubin and Cliff Rubin (formerly of NYC's Sky Blues) finally crossed.

Almost instantly the songs started flowing, and they knew they were on to something. Their debut album Daydreams received much critical acclaim and notice, including that of MTV's hit show Teen Mom, who chose the track "OK" as their season 2 finale theme, resulting in thousands of downloads and streams from around the world.

The band then honed its musical chemistry and style for Signal Strength, which further spotlighted personal, insightful lyrics backed by a big acoustic guitar and one very powerful rhythm section. The guys even had a song from the album prominently (and humorously) featured on Adult Swim's Eric Andre Show, resulting in even more buzz for the band.

Cut to 2025 and just one listen to Master Plan proves these guys know how to craft memorable and powerful songs that grab you from the get-go - and won't let go.