Nisemono

When an artist sets out to build a universe it is often overwhelming and is lost in translation as they try to captivate their fans with lush visuals and concept around the music. The challenges that come with the concept are juxtaposed with the opportunity to create something truly impactful for the project.

Nisemono showcases Ginger Root combining all the aspects of his work to extend the music into a new world. The phrase loosely translates to “fraud or fake”, and is yet another part of the universe.