The Art of Change

Dutch producer, composer, and multi-instrumentalist DROELOE (1.2M ML) releases the first single from his debut album as a solo artist, coming in September 2023. Extensive 5-single campaign over 5 months, 1k bespoke vinyl run, US and EU touring in Q3-4 2023 (US), as well as Q1-2 2024 (US/EU). $50k total budget for the album inc. $8k ad spend, media partners in key territories, 360 artwork/animations designed in Virtual Reality by concept artist Funi. Previous (A Matter of Perspective) sold out 1k run of 3xLP vinyls @ 70EUR/ unit. This double LP is a bespoke design of 1 x yellow + 1 x black LPs, with lyric/liner pull out. Unique artwork per track on the digital format is brought together into a composite piece of artwork on the gatefold sleeve - the only place fans can view this image.