Ground Up

GroundUP Music is a genre-bending instrumental ensemble formed by Snarky Puppy. Led by Michael League, the label aims to provide a haven for artists in the ever-changing world of independent music. GroundUP strives to keep the focus on the music itself, empowering each artist with the necessary tools to successfully tour and sell records on the road. The label's philosophy revolves around matching each group with their ideal listening audience, regardless of genre, style, or geography. With an unwavering belief that good music will always find its listeners, GroundUP sets out to create a platform where talented artists can thrive.