And The Charm

Avalon Emerson and the Charm is an evolution. Created during an extended break from the hectic blur of her life as a touring DJ, the album is a personal statement of intent from an artist who’s long looked beyond the club for inspiration. It’s also the first time that Emerson has put herself, her emotions and, most notably, her voice fully into the spotlight.

Having spent her entire career working more or less alone, Emerson purposely sought out a small cast of like-minded artists to help bring the album to life. A Chief among them was UK avant-pop savant Bullion, who executive produced the record and, most importantly, shares both Emerson’s predilection for shimmering pop melodies and her boundary- less approach to music-making.

Working together, they cracked open her head and heart alike, creating a space where she could intimately reflect on the people and places she’s loved and left behind.