Beauty Of Youth

Pretty Vicious release their highly anticipated debut album Beauty of Youth via Big Machine / John Varvatos Records. Calling for blood on their 12-track collection, Pretty Vicious’ white-knuckle rhythms, irresistible hooks, airtight riffing, and gutter soul conjure up the reckless abandon of seventies punk and the timeless songcraft of grunge as the quartet sound like you’d hope rock ‘n’ roll would in 2019. Teaming up with producer Dan Austin (You Me At Six, Twin Atlantic, Pulled Apart By Horses), Pretty Vicious found the perfect man to harness the energy and attitude that caused the London A&R scene to go all in on an unruly gang of teenagers from the Welsh valleys. Having experienced the music industry at its most turbulent, they’re a band that have unlocked the potential of how powerful their music truly is; with every scream and guitar screech, they’re one step closer to replicating the arena rock success of their forefathers. They have the songs, anthemic and heavy, as well as a youthful zeal that feels like a breath of fresh air in a staid rock scene.