Unfinished Business

Over the past six years, West London rapper Fredo has cemented himself as one of the standout names in a thriving UK Rap scene. A string of releases that includes two studio albums, two mixtapes and a cluster of anthemic singles has seen the 29-year-old carve out a reputation as one of the most authentic, exciting rappers in the country.

After recent ventures into the footwear and apparel space with both his acquired stake in premier sneaker and streetwear store Kick Game, and this year’s launch of his clothing line ‘Parental Guidance,’ Fredo has begun a new chapter in his career. The upcoming release of his third album Unfinished Business – his first to be released independently on his own label PG Records – is a heralding of this new era.

In line with his previous releases, the album will bring the best of Fredo to record, a potent blend of stellar instrumentals, a sharp lyricism and a stark, almost blunt honesty guiding the project. But there is evolution too. “I’ve moved on from my old life and I’m on a new journey,” he says, “That’s why is it’s ‘Unfinished Business.’”

With new ambitions, new business and a new drive, Fredo is ready to enter a fresh, exciting chapter of his life. Unfinished Business marks the start of the journey.