Who's Gonna Buy?

Who’s Gonna Buy?, credited to The Lemon Dips, is a shadowy 1969 artifact from the UK’s golden age of psychedelic library music. Released on the Music De Wolfe imprint and likely performed by anonymous session players, the record drifts between fuzz-toned garage rock, freakbeat melodies, and mood-setting instrumentals designed as much for film and television as for home listening. Written by Johnny Hawksworth and Peter Reno, it has a split personality—hook-driven vocal cuts paired with alternate instrumental versions—that gives the album a strangely cinematic feel, reinforced by several tracks’ appearances in the cult horror film The Haunted House of Horror. Long overlooked and rarely reissued, Who’s Gonna Buy? has since become a coveted curiosity among collectors of obscure British psych, prized for its blend of pop immediacy, studio craft, and enigmatic provenance.