As If Always

Bleach Day’s sophomore LP “As if Always” is the product of a two year studio binge, occurring in between all of these other projects. Mixing classic golden age pop sounds, cinematic progressions, and oddball tones, “As if Always” composes a sonic language that takes the listener through a story of growth and self discovery in its most primeval form, which mirrors a full life cycle from birth to death. Through struggle you learn to confront your fears, your shadows, and your limitations to become the person you are meant to be. It’s a journey to a place that feels far away – until you realize it’s actually within yourself, and always has been.