London alt-pop group The Itch release their debut LP via Fiction and I OH YOU. On It’s The Hope That Kills You, Simon Tyrie and Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie-rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism.
Think Talking Heads, Think prime DFA records. Think absolutely essential.
