PLAYDEAD

SiM (Silence iz Mine) conquered their native country with a vibrant mix of nü-metal and postmodern hard rock injected with hardcore attitude. Then the self-described “Reggae PUNX from Japan” broke into the US rock scene with hard-charging singles, including the No. 1 smash “The Rumbling.” With the release of PLAYDEAD via UNFD, the alt-metal four-piece set their sights on the world. The band’s music conjures the melodic bombast and rhythmic punch of early 2000s heavy hitters like Korn, Linkin Park, and Deftones, with precision blasts of chunky metalcore and the renegade spirit of classic reggae, two-tone ska, and punk that’s supercharged generations of subculture. They headline arenas and festivals across Japan, including their own annual two-day fest, Dead Pop. They’ve also toured with One Ok Rock and Coldrain, headlined successful shows in Los Angeles and London, appeared at the UK’s Download Festival, and will trek across the US with Dance Gavin Dance in 2023. “In general, Japanese rock bands are kind of successful in Europe, but rarely in the US, where metal is totally outside the mainstream,” notes SiM’s vocalist, MAH. “So, we were surprised by the massive success of ‘The Rumbling’ and ‘UNDER THE TREE’ in the US. We didn’t imagine or expect that!” SiM began in Shonan, Kanagawa, Japan, in 2004. Prior to the band’s formation, frontman MAH played in a high school group heavily inspired by Nirvana, Muse, Sublime, and punk. The reggae/punk vibe persisted as SiM took shape, while the band's heavier side evolved toward more aggressive metal.